1,101 jobs for "Platform Specialist"

Content Optimization Specialist

At Apple

Posted on Oct 11

View job Apply on company site

Campaign Operations Specialist

At Apple

Posted on Oct 11

View job Apply on company site

U.S. Private Bank - Investment Specialist (GIO) - Vice President / Executive Director

At JPMorgan Chase - New York

Posted on Oct 9

View job Apply on company site

Apple Pay eCommerce Merchant Specialist - Rest of Continental - Italy/Spain

At Apple - Cork

Posted on Oct 9

View job Apply on company site

Credit Analyst Specialist

At Infosys - Remote / Flexible

Posted on Oct 9

View job Apply on company site

Workforce Management Specialist (Monetisation Integrity Ops)

At TikTok - Kuala Lumpur

Posted on Oct 8

View job Apply on company site

Senior Manager - Marketing Services, VM360 Marketing Automation Specialist

At Visa - Tokyo

Posted on Oct 8

View job Apply on company site

AR Specialist with Czech and English

At Infosys - Remote / Flexible

Posted on Oct 7

View job Apply on company site

Lead Software Engineer - Platform AI Acceleration

At JPMorgan Chase - Glasgow

Posted on Oct 6

View job Apply on company site

Accounts Receivable (OTC) Specialist with German

At Infosys - Remote / Flexible

Posted on Oct 6

View job Apply on company site

Lead Software Engineer - Platform AI Acceleration

At JPMorgan Chase - Glasgow

Posted on Oct 5

View job Apply on company site

IT Data Specialist

At TD Bank - Toronto

Posted on Oct 5

View job Apply on company site

Senior Specialist - Identity & Access Management (PAM))

At Diageo - Bangalore

Posted on Oct 4

View job Apply on company site

Law Enforcement Response Team Specialist (APAC)

At TikTok

Posted on Oct 2

View job Apply on company site

TikTok Shop - Core Seller Growth Specialist

At TikTok - Sao Paulo

Posted on Oct 1

View job Apply on company site

ETF Product Specialist

At Capital Group - Los Angeles · New York

Posted on Sep 30

View job Apply on company site

Product Adoption Specialist Team Lead

At Schneider Electric - Fort Collins

Posted on Sep 30

View job Apply on company site

Enterprise Account Specialist, Tableau AE

At Salesforce - Chicago · New York

Posted on Sep 30

View job Apply on company site

Commercial Account Executive -Tableau Specialist AE

At Salesforce - Chicago · New York

Posted on Sep 30

View job Apply on company site

TikTok LIVE - AI Data Operation Specialist - Spanish&Italian Speaking

At TikTok - London

Posted on Sep 29

View job Apply on company site

Apple

Content Optimization Specialist

Posted 29 days ago

Apply on company site View full job

Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Content Optimization Specialist drives performance insights and content optimization for ASO Douyin livestream and short-form video initiatives. This role focuses on improving content effectiveness, discoverability, and audience engagement through data-driven analysis and a strong understanding of Douyin platform dynamics. By translating performance data into actionable recommendations, the role enables more informed content and programming decisions while helping shape a culture of continuous optimization across the team.

Description
Working closely with Content Strategists, Writers, the Content Delivery Manager, and cross-functional partners, the Content Optimization Specialist analyzes livestream and short-form video performance to identify trends, opportunities, and areas for improvement. The role establishes clear reporting cadences and develops actionable insights to refine storytelling, programming, and customer engagement strategies. With a strong understanding of Douyin ecosystem and audience behaviors, the specialist helps improve content discoverability, retention, and overall content impact.","responsibilities":"Content Performance Reporting
Own weekly, monthly, quarterly, and campaign-level reporting across Douyin livestream and short video performance
Establish clear KPI frameworks centered on: Audience engagement (comments, likes, shares), Retention curves and watch-time patterns, Traffic sources and discoverability touchpoints, Conversion trends (in partnership with Commercial Analytics), customer insights and feedback (in partnership with RCC)
Build and maintain streamlined dashboards to track: Short video performance, Live Stream span cross BAU sessions, NPI launches, Promotional and campaign moments, Special programming

Livestream & Short Video Optimization
Analyze performance drivers across: Programming formats and short video types, Segment duration and pacing, Host delivery styles, Time slots and thematic storytelling, Promotional mechanics (e.g., lucky draws)
Conduct deep dives into retention curves and drop-off moments to identify storytelling improvements
Translate performance data into actionable recommendations for Content Strategists and Writers & Demo team to improve engagement, retention, and content impact
Establish and drive test & learn approach and framework across: Live Stream Opening hooks, Segment duration, CTA, etc; Short video creative formats and posting cadence, etc

Douyin Discoverability & Content Operations
In close partnership with cross functional teams, optimize content to improve search and discoverability, including: Blue Keywords, Hashtag and tagging strategies, Title and thumbnail optimization, etc
Monitor traffic mix across livestream and short video and recommend optimization opportunities, in close collaboration with performance marketing
Stay current on Douyin platform updates, algorithm shifts, and emerging engagement formats

Cross-Functional Collaboration
Collaborate with Commercial Analytics to connect content performance insights with business performance
Partner closely with Performance Marketing, Retail Marketing, Marcom, RCC to embed insights into programming and content plans
Contribute to leadership reviews with clear, structured narratives focused on content impact and optimization opportunities

Preferred Qualifications
BA/BS in a related field.
Deep understanding of China's digital ecosystem and evolving consumer behavior
Ability to balance analytical rigor with creative sensitivity
Comfortable working in fast-paced environments and adapting to rapid iteration cycles
Experience working across brand, agencies, and platform environments.
Demonstrates Apple's values of inclusion and diversity

Minimum Qualifications
4-7 years in content analytics, social media performance analysis
Experience supporting livestream, short video, or social commerce content
Strong understanding of Douyin traffic mechanics and content distribution logic
Proven experience translating data into actionable content optimization
Proficiency in Numbers, Excel, and BI tools
Strong communication and storytelling skills to present insights clearly to leadership and cross-functional teams
Mandarin and English fluency required

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

View company profile