605 jobs for "Platform Marketing Lead"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

GBS is a dynamic, entrepreneurial, and ambitious client group, and our HRBPs who support them are too! We are excited to continue adding to our Human Resources team to attract, engage, and retain top talent to drive the continued growth of the organization.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

The Industry Sales Division Head will be responsible for helping our clients in different industries to grow their business with TikTok for Business. You will be navigating through complex business situations, helping clients to solve their challenges and contribute to growing our revenue with ad products. You need to utilize your strategic and analytical business skills, along with talent management skills to cultivate and lead the team. An ideal candidate will have a strong digital media sales track record in influencing c-level executives across advertisers and agencies, with team management experience to achieve our revenue objectives.

Responsibilities
- Develop robust strategies to identify and unlock revenue growth. Combine outside-in vertical perspectives together with knowledge of TikTok products and solutions to enable win-win partnership outcomes
- Become a trusted business partner to clients. Build strong partnerships with both existing key and new prospective clients and c-level executives in different industries
- Build a high performing team. Cultivate a team of ad sales managers to help them with increasing client base with strategic pitches, influencing C-level clients and analyzing client performance and revenue trends for inclusive solutions.
- Build a talent strategy and lead organisational design. Lead recruiting, manage the team by developing sales skills, coaching & training
- Ensure strong sales operational rigor across external meetings cadence, pipeline management, forecasting and deal closure
- Closely collaborate with cross functional teams across Product Marketing, Creative, Measurement, Data Analytics
- Surface client feedback about TikTok products and solutions to shape the future of product development. Lead strengthening of our go-to-market strategies and overall market positioning
- Participate and drive business reviews across domestic and global stakeholders. Strive to achieve breakthroughs in business .

Qualifications

Minimum Qualifications
- 10+ years of relevant industry experience.
- 2+ years of team leadership and people management experience.
- Proven experience negotiating and managing relationships with advertising agencies and advertisers.
- Strong client-facing experience, with a solid understanding of digital marketing and digital transformation.

Preferred Qualifications
- Strong leadership skills with a data-driven mindset and the ability to translate high-level strategies into actionable plans and execution.
- Proven ability to navigate complex stakeholder relationships across clients, agencies, and technology partners.
- Ability to leverage existing networks while developing and fostering new strategic relationships.
- Demonstrated success in collaborating across functions and driving business outcomes within a matrix organization.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 10+ years of relevant industry experience.
- 2+ years of team leadership and people management experience.
- Proven experience negotiating and managing relationships with advertising agencies and advertisers.
- Strong client-facing experience, with a solid understanding of digital marketing and digital transformation.

Preferred Qualifications
- Strong leadership skills with a data-driven mindset and the ability to translate high-level strategies into actionable plans and execution.
- Proven ability to navigate complex stakeholder relationships across clients, agencies, and technology partners.
- Ability to leverage existing networks while developing and fostering new strategic relationships.
- Demonstrated success in collaborating across functions and driving business outcomes within a matrix organization.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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