We are seeking a highly skilled and experienced Senior Marketing Analytics Lead to join our dynamic marketing team. The ideal candidate will be responsible for driving the strategic direction of our marketing analytics function, providing insights that inform our marketing strategies, and optimizing our marketing efforts through data-driven decision-making. This role is critical in understanding consumer behavior, campaign performance, and market trends to enhance the effectiveness and ROI of our marketing initiatives.
Key Responsibilities
- Analytics Strategy Development: Define and execute a comprehensive marketing analytics strategy that aligns with the company's business objectives.
- Data Analysis and Reporting: Lead the analysis of marketing data across multiple channels to measure the effectiveness of campaigns, understand customer engagement, and derive actionable insights.
- Performance Measurement: Develop a framework for tracking, reporting, and analyzing key performance indicators (KPIs) and return on investment (ROI) for all marketing activities.
- Cross-functional Collaboration: Work closely with marketing, sales, product, and IT teams to identify opportunities for data integration and leverage analytics to provide a 360-degree view of the customer journey.
- Predictive Modeling and Advanced Analytics: Utilize predictive modeling and advanced analytics techniques to forecast marketing trends and customer behavior.
- Data Visualization and Dashboarding: Create and manage dashboards and reports that provide real-time insights to stakeholders across the organization.
- Testing and Optimization: Design and implement A/B testing procedures to optimize campaigns and improve customer acquisition and retention strategies.
- Team Leadership and Development: Lead, mentor, and grow the marketing analytics team, fostering a culture of excellence and continuous improvement.
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Qualifications
- Minimum of 5 - 8 years of experience in marketing analytics or a related field. Experience in a senior role preferred.
- Proficient in data analysis tools (e.g., SQL, R, Python) and analytics platforms (e.g., Google Analytics, Adobe Analytics nice to have).
- Strong expertise in developing and using predictive models and A/B testing.
- Excellent understanding of data visualization tools (e.g., Tableau, Power BI) and CRM systems (e.g., Salesforce).
- Proven ability to translate complex data into actionable business insights.
- Strong leadership skills with experience in managing and developing a team.
- Exceptional communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
- Up-to-date with the latest trends and best practices in marketing analytics and measurement.
Where We Work
Zendesk is not your average tech company. We have all the stuff youd expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.
The Intelligent Heart Of Customer Experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences-and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
Zendesk is an equal opportunity employer, and were proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.
Being digital first doesnt mean were digital only. In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our Mexico City office on a weekly basis for part of the week. The specific in-office schedule is to be determined by the hiring manager.
Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences-and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
Zendesk is an equal opportunity employer, and were proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.