Salesforce Marketing Cloud ( Marketing Lead)

Make Progress Thrive

We succeed when we make our clients successful. We collaborate to sharpen our insights and amplify this success. We execute with excellence. Always.

We help customers improve Worker & Customer experiences with outcome-oriented consultants who bring the latest digital thinking and cloud experience. We create actionable strategies that deliver results quickly, and help organizations adapt to a new experience-driven era. We deliver results quickly by harnessing the power of thousands of pre-built solution accelerators.

The role

The Salesforce Marketing Cloud Lead would be responsible for driving architecture & design on Salesforce Marketing Cloud platform. This role will be responsible to bring in best practices in Digital Marketing domain.

• Responsible for business requirements, functional design, process design (including scenario design, flow mapping, customer journeys), prototyping, configuration, testing, training, defining support procedures.
• Lead on the design, implementation of technology and creative business solutions
• Take the lead on projects, solving some of the most exciting problems for our clients
• Build relationships with key client stakeholders and sponsors
• Prior to UAT validate that solution meets business requirements
• Train key users and ensure availability of training and support materials.

• Expertise in the Digital Marketing domain and having deep understanding of the Salesforce Marketing Cloud (ExactTarget) solutions
• Deep understanding of Salesforce Marketing Cloud architecture, functionalities & features including Journey Builder, Email Studio, Data Management Platform, Data Studio, Social Studio, Advertising Studio, Mobile Studio, Interaction Studio
• Strong knowledge of the wider Salesforce ecosystem.
• Experience on Java, Node.js, JavaScript, HTML, CSS, Bootstrap , AngularJS, React, PHP, AMPscript, Database
• Solid foundation in core marketing principles and practices.
• Hands on experience in SFMC Scripting(AMP Script, SSJS, SQL).
• Hands on Experience to integrate using API code Calls from / to Marketing Cloud to other Party systems.
• Strong consulting and/or marketing technology implementation experience
• Exposure to SFMC data model. (w.r.t Scalable, Security, Best Practices & Implementation)
• Experience defining strategy, developing requirements, and implementing practical business solutions
• Strong experience in Agile way of working
• DevOps practitioner with Bitbucket, Git and CI/CD experience
• Excellent oral, written communication and presentation skills.
• Should be able to work in offshore / onsite model.

• A competitive remuneration package including extended fringe benefits.
• Being part of the local Wipro Benelux family and also supported by 260.000 enthusiast colleagues spread over the 6 continents.
• A state-of-the-art training platform so you can grow and become the best version of yourself.
• A dynamic working environment with room for personal development
• A career path within a global leading Technology firm
• At Wipro we find it important that you have a good work life balance so homeworking, working at the HQ