Salesforce Marketing Cloud Lead

The role

The Salesforce Marketing Cloud Lead would be responsible for driving architecture & design on Salesforce Marketing Cloud platform. This role will be responsible to bring in best practices in Digital Marketing domain.

What you will do

• Responsible for business requirements, functional design, process design (including scenario design, flow mapping, customer journeys), prototyping, configuration, testing, training, defining support procedures.
• Lead on the design, implementation of technology and creative business solutions
• Take the lead on projects, solving some of the most exciting problems for our clients
• Build relationships with key client stakeholders and sponsors
• Prior to UAT validate that solution meets business requirements
• Train key users and ensure availability of training and support materials.

• Expertise in the Digital Marketing domain and having deep understanding of the Salesforce Marketing Cloud (ExactTarget) solutions
• Deep understanding of Salesforce Marketing Cloud architecture, functionalities & features including Journey Builder, Email Studio, Data Management Platform, Data Studio, Social Studio, Advertising Studio, Mobile Studio, Interaction Studio
• Strong knowledge of the wider Salesforce ecosystem
• Experience on Java, Node.js, JavaScript, HTML, CSS, Bootstrap , AngularJS, React, PHP, AMPscript, Database
• Solid foundation in core marketing principles and practices.
• Hands on experience in SFMC Scripting(AMP Script, SSJS, SQL)
• Hands on Experience to integrate using API code Calls from / to Marketing Cloud to other Party systems
• Strong consulting and/or marketing technology implementation experience
• Exposure to SFMC data model. (w.r.t Scalable, Security, Best Practices & Implementation)
• Experience defining strategy, developing requirements, and implementing practical business solutions
• Strong experience in Agile way of working
• DevOps practitioner with Bitbucket, Git and CI/CD experience
• Excellent oral, written communication and presentation skills
• Should be able to work in offshore / onsite model.