Manager, BR Racing Brand Strategy
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
The Manager, Brand Strategy will be responsible for B/R Racing's day-to-day and long-term programming & content strategy across all social platforms, inclusive of Instagram, Facebook, TikTok and X. This position will also work cross-functionally with Bleacher Report and B/R App managers to manage and coordinate motorsports coverage across the Bleacher Report portfolio of brands, as well as our Studio and Production teams to coordinate linear integration and promotion with TNT/TruTV/Max racing broadcast programming. The manager will drive audience growth and engagement around always-on news coverage, original social content, and broadcast moments.
Role Accountabilities...
- Manage B/R Racing's programming calendar and production orders, particularly within a long-term tentpole planning process.
- Manage B/R Racing programming staff to ensure brand is responsive to motorsports news cycle, inclusive of all significant NASCAR events.
- Work with Bleacher Report, B/R App and House of Highlights teams to manage motorsports content strategy across portfolio of brands.
- Work with NASCAR programming counterparts to coordinate and collaborate with NASCAR on content strategy and execution as necessary.
- Collaborate with linear production team to plan and curate best studio coverage moments around NASCAR races, as well as proactively identify opportunities for B/R Racing to live within linear broadcast moments.
- Work with Bleacher Report production team to plan and manage all video-on-demand programming, inclusive of hero productions and related talent commitments.
- Manage B/R Racing content budget.
- Edit and program social platforms directly where necessary.
- Execute B/R Racing branded and sponsored programming
- This role will be expected to be available to work major NASCAR events and travel onsite to TNT Sports races
- This role may require the employee to regularly appear on-camera or have their voice used on video as needed (as mutually agreed upon)
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Qualifications & Experience...
- 5+ years experience in digital media, social media or content curation preferred.
- Extensive knowledge of motorsports, with a particular emphasis on NASCAR.
- Extensive knowledge of Instagram, TikTok, Twitter, Facebook and YouTube platforms.
- Demonstrated ability to produce and edit social content.
- Passionate racing fan.
- Understanding of memes, trends, viral content and popular culture.
- Bonus skills: Adobe Premiere, Meta Creator Studio, ClipPro.
- Ability to work nights and weekends as corresponding to NASCAR schedule.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $94,500.00 - $175,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- FSA
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- On-site/Nearby Childcare
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Unlimited Paid Time Off
- Sabbatical
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- 401(K)
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
- Learning and Development Stipend
- Access to Online Courses
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)