Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it's like to work at CNN, follow @WBDLife on Instagram and X!
Your New Role...
CNN is seeking a dynamic and experienced Director of Brand and Content Marketing to join our Brand Marketing team in New York City. Reporting to the Senior Director of Strategy for CNN Brand Marketing, this pivotal role will be responsible for crafting and executing innovative marketing campaigns that elevate our brand and content offerings, including the CNN brand at large, individual shows and series, and CNN's world class journalists. The Director will lead a small team and focus on upper funnel campaigns, collaborating closely with our growth marketing teams to develop comprehensive full funnel strategies. The Director will lead a small team and focus on upper funnel campaigns, collaborating closely with our growth marketing team to build strategies that drive toward shared primary KPIs, including subscriber acquisition and on-platform engagement for the CNN subscription product, starting with support for the launch and continued adoption of the new streaming service.
Your Role Accountabilities...
- Strategic Campaign Development: Develop and implement strategic marketing campaigns to promote CNN's brand and content, ensuring alignment with overall business objectives and brand fundamentals. You will be responsible for positioning the CNN brand in overarching brand campaigns, as well as individual shows and journalists within specific campaigns, and will lead from campaign briefing to final execution.
- Demand Creation: Drive demand for CNN's content and brand at large, adapting to the changing media landscape with a spirit of innovation and a willingness to test and learn as the product evolves.
- Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture that encourages innovation and creativity.
- Cross-functional Collaboration: Collaborate with Growth Marketing teams and other cross-functional teams, including Creative, Editorial, Research and Ad Sales to create integrated full funnel campaigns, with a particular focus on upper funnel strategies.
- Creative Development: Work closely with creative teams to develop world-class campaigns that represent CNN and its leading journalists, ensuring brand consistency and excellence in execution.
- Campaign Optimization: Analyze campaign performance and KPIs, including subscriber starts, first views on platform, incremental minutes spent, brand affinity etc, to optimize marketing efforts and maximize return on investment.
- Data-Driven Decision Making: Utilize data-driven decision-making to refine strategies, leveraging A/B testing, segmentation, and attribution models to improve campaign outcomes.
- Strategic Planning and Forecasting: Establish KPIs, set strategic goals, and forecast on and off-channel inventory and paid media dollars in collaboration with Growth Marketing counterparts to drive successful outcomes.
Qualifications & Experience...
- 10+ years of experience in digital marketing, brand marketing, or content marketing, preferably in a D2C subscription-based business.
- Proven experience leading successful direct-to-consumer and content marketing campaigns.
- Extensive knowledge of the entertainment, media, streaming or Direct-to-Consumer space
- Experience and passion for building innovative 360-marketing strategies and campaigns.
- Track record of managing a team and motivating innovation/creativity.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms.
- Excellent collaboration skills with the ability to work across the full marketing funnel.
- Familiarity with working with creative teams to develop world-class campaigns.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication and leadership skills, with experience reporting to leadership on results and initiatives.
- Bachelor's degree in Marketing, Business, or related field.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $137,900.00 - $256,100.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.