Media and Digital Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

As part of a strategic shift for Visa’s global marketing, this role was created to elevate Visa’s paid media capability with a focus to transform the region into a digital and social operation.  We need to reinvigorate Visa’s presence with a focus on how we engage and appear in key environments for our strategic audiences.

You will be part of the CISSEE Brand and Media team. Responsible for day-to-day agency management, setting a paid media (digital & social) strategy that ensures Visa is communicating with its audiences in safe environments, bringing new and innovative solutions that will drive brand loyalty as well as optimizing media operations and technologies. Building relationships with industry partners and agency partners is critical in achieving the global and regional vision.

In this role, you will craft an 18 – 24 months media strategies in line with global and pan-regional strategy, develop best practices, guidelines, and a learning agenda, as well as partner with industry leaders to craft a test and learn agenda.

Over time, you will help implement and grow internal teams and cultivate new agency, creator and publishing partnerships, pulling in new resources and building out new capabilities to enable nimble, and community driven content and engagement with our many audiences.

Essential Functions (Required):

Digital & Media Marketing Planning

• Drive implementation of the CISSEE digital marketing focus across all communications and platforms, content management for all Visa digital assets

• Assist in developing integrated digital, mobile, social media programs based on Visa marketing needs

• Help in driving Visa’s digital innovation agenda through implementing new digital, mobile platforms, applications, media and trends into Visa’s marketing efforts and position Visa as a digital leader in marketing in CISSEE

• Developing content and best practices to support regional marketing teams for client interactions

• Provide consultancy to banks on best practice relating to Digital & Media Marketing

• Collaborate with Visa marketing platform partners to stay abreast of new trends, products/solutions and ensuring Visa is making the best use of their technologies

• When required collaborate with global and regional teams for digital deliveries

• Ensure all operational aspects of Visa digital platforms, including Visa.com, are managed consistent with global guidelines and direction, including frameworks, processes, policies and updates

Brand & Media Management

• Act as a key resource and center of expertise for CISSEE to ensure all communications adhere to Visa brand standards and Visa brand architecture, with oversight of all marketing communication.

• Act as the custodian of Visa brand in CISSEE, ensure all communications and programs adhere to Visa brand standards and Visa brand architecture.

• Provide brand & media related consultancy and support to local business & functional teams

• Provide consultancy to banks on best practices relating to brand & media .

• Work with the media agencies to ensure efficient use of media monies for all marketing campaigns and promotions

• Act as the CISSEE point of contact for marketing services from the hub and Global Marketing for concept testing and global brand communication.

Agency Management

• Manage, motivate & inspire the key agencies/vendors to deliver outstanding results the team need to accomplish the agreed upon brand & digital strategy and plan

• Manage media agencies to ensure optimal use of resource

• Develop communication strategies for the key business activities to underpin all marketing campaigns and achieve business targets.

• Ensure all agencies are fully aligned to individual project briefs and that the work produced by all agencies for individual projects is consistent

• Manage agency work assigned by Project Managers to optimize work delivery

• Communicate all business, product and innovation updates to agencies to ensure fully aligned and competitive in the marketplace.

Digital Project Management

• Work together with key stakeholders to define, implement and project manage digital and social media programs and communication plans in CISSEE that truly supports business goals

• Manage the content selection and publication process through appropriate agencies

Digital Skill Development

• Update CISSEE Marketing team with best practices, case studies and benchmarks in digital, social media and mobile

• Constantly develop knowledge in the digital domain to best support Visa’s leading status in the digital domain

Key Performance Indicators

• Incorporate digital metrics analysis and analytics into strategic frameworks in a way that aligns with business goals and deliver measurable results. Track and manage monthly and annual web, mobile digital marketing and social media KPIs and budgets

• Manage all digital web, mobile social media platforms ensuring consistency, information accuracy and efficiency

• Ensure cost efficiency of all digital projects

• Completion of scheduled number of projects across business units and geographies as indicated in marketing plans

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

• 8-9 years of work experience with a Bachelor’s Degree. 7 years of work experience with an Advanced degree (e.g. Masters/MBA/JD/MD)
• Fluent English is mandatory
• Experience in strategic and creative roles on the agency and brand side managing digital and social marketing and content initiatives, developing integrated marketing campaigns, and collaborating with agency partners and cross-functional teams.
• Experience in setting a vision for a team and for a company’s digital strategy. Domain knowledge and depth of experience in social, mobile, paid and organic search, online display, digital media planning, website engagement and technologies that foster online engagement and response.
• Solid grounding in creating a framework for metrics and technologies for digital measurement
• Strategic thinking and thought leadership with a mindset of innovation, intellectual curiosity and client / consumer insight capability
• Analytical skills and ability to develop quantitative models, e.g. business case, forecasting
• An organized, independent, and deadline-driven individual with preferred experience in a large creative organization.
• Must have proven ability to drive results with a high degree of personal initiative and leadership in a fast-paced, dynamic environment with limited resources.
• A thought-leader, change agent, and champion of developing new ways of working.
• Must have strong leadership experience with a desire to mentor and grow teams.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.