Director, Content Personalization & Automation

Overview
The Paramount+ International Marketing team is looking for a Director of Content Personalization & Automation to help our international marketing efforts across multiple streaming brands! As a leader in this role, you will be responsible for driving content personalization for Paramount+ International users across all channels, including but not limited to our Direct to Consumer application, email, push, and paid ads.

A successful candidate will exhibit professional excellence, and expertise in content personalization and understanding how to drive content discovery. This Director will have the exciting chance to create a significant impact while working with a diverse and dynamic group of professionals. This role will have regular interaction with the Machine Learning, Product, and Data Science groups. Come join this innovative and rapidly growing team!

• Responsible for driving personalization across all channels including (apps, email, push, paid other channels)
• Define top-performing metrics, identify key performance indicators, and deliver a plan to optimize campaigns regularly
• Develop and implement an automation strategy for carousels in different merchandising avenues throughout the Paramount+ platform
• Write and handle the code for all automated carousels
• Analyze carousel performance per region to ensure merchandising coverage
• Support central with improvements to the existing carousel strategy
• Assemble a list of requests and improvements to the automated carousel tool to improve scale and provide the list to external teams to refine our tooling
• Construct carousels to support the launch of browse, automated hubs, and automated kid profiles, as well as handle the cold start carousel placement of titles
• Track the ongoing performance of personalization features and identify areas of improvement
• Partner with the Data Science and Technology teams to test various Machine Learning models and report on performance
• Collaborate with cross-functional product and business teams to identify new opportunities for personalization and content discovery
• Build and deliver presentations that explain experimentation practices, recommendation capabilities, and roadmaps

• Bachelor's degree in Computer Science or Data Science or related field
• 7+ years of expertise in a data-intensive field (i.e. using recommendations algorithms or other machine learning-related products)
• Experience with Python in an enterprise environment
• Exposure to an OTT/CTV media environment
• Understanding of modern ML/AI approaches and experience with personalization and recommendation products, as well as features that are powered by machine learning

• Master's degree in a related field, preferred
• Validated successful and productive collaboration with partners, as well as cross-functional collaborators
• Highly organized, analytical, and meticulous, with an ability to balance and prioritize several projects and derive meaning from data through testing and optimization
• Agility and flexibility to adapt to changes in schedules and delivery
• Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
• Exposure to product management, project management
• Experience with multiple platforms (iOS, Android, Amazon, Roku, Apple TV) and software/tools (Jira, Excel, and Adobe Analytics)
• Streaming industry experience, including knowledge of current trends