Social Media Specialist

Vanguard has an exciting new opportunity for a Social Media Specialist to join our group in Malvern, PA.

This team is:

• A leader among the competition on social media
• A team that builds brand awareness and drives tangible business outcomes
• We are the eyes and ears of client conversations across social
• We are representatives of the entire organization on our corporate social channels: Facebook, X, LinkedIn, Instagram, Reddit, and YouTube
• We consult and enable social activations with our business lines
• We create high impact content for key content themes as a brand: Advice, Investments, Insights, Retirement, Corp Messaging, Community Impact, and Advocacy

Our focus is to drive tangible business outcomes. We plan to do that with intentional brand & corporate messaging, targeted channel strategies, content development and reach, optimization of ambassadors, continuous improvement of the client experience, and enhancing operations.

Responsibilities

• Working independently, initiates and / or leads channel marketing programs, initiatives, promotions or research projects.
• Develops, implements, and monitors channel marketing plans. Contributes expertise to major channel marketing deliverables, milestones, and required tasks.
• Ensures channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.
• Identifies and analyzes varied sources of data and information to inform planning decisions. Develops and executes regular reporting, providing actionable insight to the business.
• Proactively communicates status and issues of channel marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.
• Builds and maintains effective relationships with various parties including sales professionals, business leads, and key decision makers. Proactively fosters communication between stakeholders.
• Proactively identifies, manages, and mitigates risks on channel marketing activities.
• Participates in special projects and performs other duties as assigned.

Qualifications

• Minimum five years related work experience.
• Undergraduate degree in Marketing, Communications, Public Relations, or equivalent experience encouraged.

Special Factors

Sponsorship
Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.