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As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers.
This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories.
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RESPONSIBILITIES:
- Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness.
- Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter.
- Ad Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
- Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
- Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations.
- A/B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
- Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results.
- Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
- Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
- Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
- Other duties as assigned by manager
SUPERVISION:
- N/A
RELATIONSHIPS
- Internal: Work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies.
- External: Manage external agencies for all ad hoc omnichannel media campaigns.
WORK ENVIRONMENT (Select one)
- Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.
MINIMUM QUALIFICATIONS
- 3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter).
- Experience in analytics tools including GA4 and Adobe Analytics.
- Strong analytical and problem-solving skills with a focus on data-driven decision-making.
- Excellent communication and collaboration abilities to work effectively with cross-functional teams.
- Understanding of B2B marketing principles and best practices is preferred.
EDUCATION
- Bachelor's degree in Marketing, Business, or a related field.
CERTIFICATIONS/TRAINING
- Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.
LICENSES
- N/A
PREFERRED QUALIFICATIONS
- N/A
PHYSICAL QUALIFICATIONS
- Standard required physical activities including length of time performing each activity.
The following information is provided in accordance with certain state and local laws. Compensation depends on experience, geographic locations, and other factors permitted by law. In Colorado, the expected compensation for this role is between $64,700 and $86,300. In New York City, the expected compensation for this role is between $72,100 and $96,100. In California and Washington, the expected compensation for this role is between $68,500 and $91,300. This role is also eligible for annual incentive plan bonus. Benefits for this role include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html.
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