Responsibilities
What will you contribute?
Finastra, a leading global Fintech company, has an exciting opportunity for an enthusiastic Paid Media Specialist to join our dynamic and growing marketing hub in Bucharest. The Paid Media Specialist will be part of the Performance Marketing team, supporting the planning, deployment and reporting of paid digital media campaigns for all Finastra's lines of business.
Responsibilities & Deliverables
- Build digital marketing plans by identifying the most suitable channels for each campaign.
- Translate stakeholder briefs into effective campaigns by coordinating paid digital media planning and execution either through hands-on implementation (LinkedIn Ads), agencies (search & programmatic) and other third-party vendors (content syndication & publishers).
- Deliver the Business Unit objectives to the agreed budget, and target personas.
- Suggest improvements to campaign creatives & landing pages to enhance digital performance.
- Create insightful and actionable campaign reports.
- Monitor competitor activity and propose next actions.
- Run A/B tests to uncover the best ad strategies, creatives & landing pages.
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Required Experience
- Fluent English-speaking skills
- Minimum 3 years' experience of hands-on paid media implementation within an in-house team or via an agency, ideally working with larger budgets and/or global campaigns.
- Excellent knowledge of Google Ads ad formats, LinkedIn Ads, GA4 and SEMRush - certifications are appreciated.
- Basic SEO, UX, graphic design, and copywriting knowledge in order to recommend campaign landing pages and creatives improvements.
- Working knowledge of Marketo is a bonus.
- Keen eye for details and an analytical mind, paired with strong written and verbal communication skills.
Benefits
- Unlimited paid time off
- Hybrid working - 2 office visits per month
- Access to free courses on LinkedIn Learning
- Private health insurance with Regina Maria
- Pluxee meal tickets, SanoPass & Bookster
The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions. If you need assistance or an accommodation due to disability, please contact your recruitment partner.