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What We'll Bring:
At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.
As the Marketing Campaign Manager, you'll play a pivotal role in improving marketing program orchestration to drive efficiency and the effectiveness of the business facing Marketing Business Partner team. This role will be responsible for holding pen to paper on campaign plans, executing campaign strategy, managing audiences and providing campaign support to the Marketing Business Partner team.
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What You'll Bring:
- 5+ years of experience managing demand generation, customer acquisition or awareness marketing programs
- A solid understanding of B2B marketing strategy, content creation and omnichannel activations, with a strong background in campaign development and execution
- Bachelor's degree
- This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week
- Ability to operate as a proactive, self-motivated individual and collaborative team player, who takes accountability and ownership of work
- Ability to manage multiple campaigns concurrently with strong attention to detail and a focus on results
- Ability to build relationships and be comfortable collaborating across a large and complex matrixed business environment
- Strong program/project management, prioritization, critical thinking and problem solving, and organizational skills
- Excellent communication and presentation skills
- Work closely with internal marketing teams to understand and provide input into the campaign planning process
- Document campaign plans and manage the efficient and effective execution, monitoring and measurement of integrated campaigns using a data driven approach to support business priorities
- Partner with channel leads and marketing analytics to understand campaign performance data, recommend improvements and compile campaign reports for Marketing Business Partners to communicate with stakeholders
- Deliver on fully integrated campaigns that drive results to deliver opportunities and pipeline
- Ensure sales, SDRs and other field teams are aware of the latest marketing campaigns and programs to follow up as required, while driving consistency and alignment in approach across verticals and solutions
- Participate in marketing strategy planning sessions, campaign kickoffs, monthly and/or quarterly business reviews and other meetings as required
- Manage the process of defining and creating list builds, target account lists and dynamic audience segments in collaboration with the marketing email automation team using relevant buying groups and buyer personas
- Manage marketing campaign activities within budget guidelines and deadlines in partnership with direction from Marketing Business Partners
Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.
We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
Pay Scale Information :
The salary range for this position is $82,700.00 - $132,000.00. *The salary range for this position reflects the general range of compensation for this job and does not include our bonus incentive(s). This position is eligible for bonus incentive(s). At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.
TransUnion's Internal Job Title:
Sr Consultant, Marketing Communications