Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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About the Team
In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.
Roles & Responsibilities:
- Campaign Planning: Develop and implement comprehensive category-specific campaign strategies to drive sales, engagement, and customer acquisition.
- Collaborate with internal teams to align campaign objectives with overall business goals and marketing initiatives.
- Conduct thorough market research to identify trends, opportunities, and competitive landscape for each category.
- Own and manage the budget allocation for category campaigns, ensuring optimal utilization of resources and cost-effectiveness.
- Cross-functional Collaboration: Work closely with product, account managers, and creator teams to ensure cohesive and compelling campaign messaging and visuals.
- Execution and Optimization: Oversee the end-to-end execution of category campaigns, ensuring timely delivery and alignment with campaign objectives.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in e-commerce marketing, with a focus on category campaigns.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Excellent project management and organizational skills.
- Demonstrated experience in budget management and optimization.
- Effective communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.