Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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Join us.
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our marketing campaign team. Together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.
In this position, you will be involved in TikTok Shop's marketing campaigns targeting top brands in the US, starting from scratch. Join us as we drive the future of e-commerce here at TikTok.
Responsibilities:
-Assist in conceptualizing, developing, and executing Marketing IP campaigns (joint marketing campaigns for single brands) , including but not limited to seller IP (such as Super Brand Day), user IP, creator IP, etc
-Collaborate and coordinate across stakeholders, including internal account managers, user research, creator managers, and other cross-functional teams (such as marketing teams, public relations, graphic designers, product teams, R&D teams, etc.) to create and optimize activities.
-Conduct data analysis on activity performance (including targeting orders and GMV goals) and provide ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations to improve IP performance.
-Keep abreast of trends on social media, e-Commerce, digital marketing and industry developments, and leverage trends and developments to optimize IP campaigns.
Qualifications
Qualifications:
-2-5 years of experience in e-commerce campaigns or category marketing, familiar with local e-commerce platform marketing campaigns in the US
-Excellent writing skills, planning, copywriting, live content planning or editing experience, or marketing planning experience in large companies
-Sharp user product awareness, familiar with strong interactive products such as TikTok and Instagram both domestically and internationally, enjoys understanding and accepting new things, has a wide range of interests, and is sensitive to trendy topics
-Strong execution, communication, and stress resistance abilities, able to quickly achieve results
-Excellent communication and resource integration skills
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ecommerce.accommodations@tiktok.com.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $91200 - $143555 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.