Responsibilities
We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok.
About the team:
The MAI (Merchant Acquisition and Incubation) team is responsible for TikTok Shop merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
We are seeking a Live Growth Analyst Intern to support the growth of TikTok Shop's livestream selling channel. In this role, you will assist in identifying and scaling high-potential sellers by helping them onboard and optimise their livestream performance.
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You will work closely with the team to execute targeted and mass outreach campaigns, monitor performance metrics, and help sellers adopt key live commerce strategies.
This internship is ideal for a recent graduate with strong communication skills, analytical thinking, and a passion for e-commerce and digital growth.
Responsibilities:
- Support the onboarding and activation of high-potential sellers on TikTok Shop's Live platform.
- Execute targeted outreach strategies to drive adoption of live-streaming among merchants.
- Monitor seller performance and provide recommendations to improve livestream content and results.
- Collaborate with category, creator, and product teams to support seller growth initiatives.
- Assist in tracking key performance metrics and preparing reports on seller and campaign impact.
- Stay informed on live commerce trends and share insights to optimise growth strategies.
Qualifications
Minimum qualifications:
- Bachelor's degree in Business, Marketing, Communications, or a related field. Prior experience in e-commerce or digital platforms is a plus.
- Strong written and verbal communication skills; confident engaging with sellers via email, webinars, and calls.
- Highly organised, detail-oriented, and proactive, with a strong sense of ownership and follow-through.
- Comfortable working with spreadsheets and digital tools (e.g., Excel, Google Sheets); able to interpret performance data and surface actionable insights.
- A fast learner with a growth mindset and interest in live commerce, digital marketing, or online retail.