TikTok Shop - Integrated Marketing Manager (Social)

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our E-commerce operations team in the US, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.
We aim to scale our marketing strategy for TikTok Shop for our social media channels, across platforms including TikTok, IG, Linkedin, & YouTube. The role is responsible for scaling and executing our social media strategy for TikTok's e-commerce business in the US, to grow awareness, consideration, and acquisition for TikTok Shop with users.

Responsibilities:
- Own and scale our social media strategy across platforms (TikTok, IG, YouTube, LinkedIn), to reach our target audiences (shoppers, creators, sellers).
- Develop a content calendar - own & optimize our content production budget across production sources (creator briefs, agency shoots, UGC).
- Project manage and execute social content production end-to-end: from briefing, talent sourcing, to creative feedback and launch strategy.
- Synthesize user data & performance insights from our ads and measurement teams to optimize content strategy, through creative testing.
- Grow awareness of TikTok Shop by activating campaigns on social, and developing creative content concepts targeting new sellers, creators, and shoppers.
- Optimize launch strategy across organic, paid, and influencer tactics - in partnership with performance marketing and creator teams.
- Measure the business impact of social campaigns on driving user growth for TikTok Shop, by working in partnership with our data, ads, and product teams.
- Share updates & marketing plans with cross-functional teams and partners to problem solve & align on key messages.
- Ability to communicate cross-functionally across differing levels of management, and work on multiple projects simultaneously in a fast-paced environment.

Qualifications

Minimum Qualifications
• 4+ years experience of marketing management; a mixed experience across both social media strategy and influencer marketing is a plus.
• Creative thinker - experimenting with new content concepts, formats, and messages is the key to driving high-performing social content.
• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.
• Attention to detail, affinity with numbers, logical and strong in problem solving.
• Excellent interpersonal and negotiation skills.

Preferred Qualifications
• 1+ years of experience with paid media and influencer marketing.
• Strong knowledge and experience with social commerce (shoppable video, LIVE shopping) is a plus.
• Experience working with data science and product teams is a plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

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Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $91200 - $143555 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.