TikTok Shop - FMCG Account Manager (Chinese Speaker), Munich

Responsibilities

The FMCG team manages businesses within the FMCG category. The team is responsible for identifying, acquiring and growing emerging merchants as well as creating long-term strategies to develop existing businesses on TikTok Shop. This role is based in our Munich office.

Responsibilities include:
- Map the FMCG category and subcategories landscape, and define priority on which segment to be developed in collaboration with partners
- Build the FMCG category and a clear roadmap to manage long-tail partners
- Plan, execute and maintain category performance
- Partners acquisition and onboarding: identify potential partners, build onboarding solutions (including business model suggestions, creator affiliation, partners education) and set up their mid and long term account plan and help them grow their business sustainably on the platform
- Work cross functionally with internal teams and external service vendors to help partners with content on platform
- Own internal projects to contribute to the FMCG ecosystem as a whole (including campaigns, product launches, B2B marketing)
- Come up with initiatives to continuously improve competitiveness advantage

Qualifications

Minimum Qualifications:
- 1+ years of experience
- Strong network of Germany FMCG partners and strong knowledge of the Germany FMCG industry landscape, consumer demands, digital evolution and mobile transformation.