Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
As the Event and Communications Specialist, you will play a pivotal role in orchestrating memorable events and effectively communicating our message to internal and external stakeholders. You will be responsible for planning, coordinating, and executing a variety of events, from corporate gatherings to community outreach programs. Additionally, you will develop and implement strategic communication initiatives to enhance our brand image and engage our target audience.
Roles & Responsibilities:
1. Event Management:
- Plan and execute a diverse range of events, including conferences, seminars, product launches, and corporate functions
- Coordinate all aspects of event logistics, including venue selection, catering, audiovisual setup, and vendor management
- Develop event budgets, timelines, and project plans, ensuring adherence to deadlines and financial targets
- Collaborate with internal teams and external partners to ensure seamless execution and exceptional attendee experience
- Evaluate event success through post-event analysis and feedback mechanisms, implementing improvements for future events
2. Communications Strategy:
- Craft compelling messaging and content for various marketing channels, including newsletters, social media, and website updates
- Cultivate relationships with influencers, and industry stakeholders to amplify our brand presence and secure media coverage with communication team
- Work with the Communications team in developing and implementing comprehensive communication plans aligned with organizational objectives. Monitor industry trends, competitor activities, and relevant news to identify opportunities and potential risks. Measure and analyze the effectiveness of communication initiatives, adjusting strategies as needed to optimize results
3. Brand Management:
- Ensure consistency and integrity of the brand across all communication channels and materials
- Maintain brand guidelines and standards, providing guidance to internal teams and external partners as needed
- Identify opportunities for brand enhancement and visibility through strategic partnerships, sponsorships, and promotional activities
- Champion the brand internally, fostering a culture of brand advocacy and alignment among employees
Qualifications
Minimum Qualifications:
- Proven experience in event management, preferably in a corporate or agency setting
- Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment
- Excellent written and verbal communication skills, with a keen eye for detail and storytelling
- Demonstrated ability to build and maintain relationships with diverse stakeholders
Preferred Qualifications:
- Creative thinker with a strategic mindset and problem-solving abilities
- Flexibility to work evenings and weekends as required for events
- Collaborative skills: able to collaborate effectively with cross-functional teams, including sales, product, and design teams
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.