Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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Join us.
The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
In this role you will develop and implement effective monetization strategies for marketing campaigns, analyze market trends, competitor activities and customer behavior to identify monetization opportunities.
Roles & Responsibilities:
1. Monetization Strategy:
- Develop and implement effective monetization strategies for marketing campaigns to maximize revenue
- Analyze market trends, competitor activities, and customer behavior to identify monetization opportunities
2. Ad Revenue Optimization:
- Optimize ad placements, pricing models, and other revenue-generating elements within campaigns
- Collaborate with cross-functional teams to ensure alignment of monetization strategies with overall business goals
3. Data Analysis:
- Utilize data analytics and reporting tools to monitor campaign performance and identify areas for improvement
- Implement A/B testing and other analytical methods to enhance monetization outcomes
4. Partnerships and Negotiations:
- Identify and negotiate partnerships that enhance campaign monetization opportunities
- Collaborate with advertising networks and third-party vendors to optimize revenue streams
5. Budget Management:
- Manage and allocate budgets effectively to achieve optimal ROI
- Provide regular budget updates and forecasts to key stakeholders
Qualifications
- Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus
- Proven experience (3 years) in campaign monetization within the digital marketing or advertising industry
- Strong analytical and quantitative skills with the ability to interpret data and trends
- Negotiation skills and experience in managing partnerships
- Familiarity with advertising technologies and platforms
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.