Responsibilities
In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
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Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities:
- Campaign Execution & Support: Assist in executing key marketing campaigns (e.g. 11.11, 12.12, seasonal promotions), ensuring smooth operations across promotional tools and traffic drivers.
- Data Analysis & Performance Insights: Monitor campaign performance using internal dashboards, compile reports, and provide data-driven recommendations to optimize future campaigns.
- System Configuration: Support setup and management of in-app campaign tools (e.g. vouchers, livestream features, campaign microsites) to enhance campaign effectiveness.
- Stakeholder Coordination: Work cross-functionally with local teams (e.g. Creator Management, Seller Management), regional teams (e.g. Marketing, Product), and external partners (e.g. brands, agencies) to align campaign execution and objectives.
- Process Improvement & Project Assistance: Support workflow optimization and documentation to enhance campaign efficiency and execution excellence.
- Market & Consumer Insights: Keep up with e-commerce trends, social media behavior, and digital marketing innovations to suggest improvements and identify new opportunities.
Qualifications
Minimum Qualification
- University students or recent graduates in Marketing, Business, Economics, Data Analytics, Communications, or related fields or up to 1 year of internship experience in marketing, e-commerce, business analysis, or related fields.
- Basic analytical skills: proficient in Excel/Google Sheets (pivot tables, data visualization); familiarity with SQL or BI tools (e.g. Tableau, Looker, Google Data Studio) is a plus.
- Strong execution skills: ability to handle multiple tasks, coordinate stakeholders, and ensure smooth campaign operations.
- Familiarity with social media, digital marketing, and e-commerce platforms in Vietnam.
Preferred Qualification
- Experience in digital marketing, performance marketing, or campaign operations from coursework, personal projects, or previous internships.
Background in digital marketing agencies, account management, or consulting is a plus.
- Creative thinker with the ability to propose data-backed campaign improvements.
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy.
If you have any questions, please reach out to us at apac-earlycareers@tiktok.com