Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
About the team
Campaign team are responsible in formulating the strategy behind platform campaign.
In this role, you will be responsible for develop and execute Tiktok e-commerce platform and category campaigns, having the responsibility of full-cycle campaign project management Join us as we drive the future of e-commerce here at TikTok.
Responsibilities
- Identify and allocate resources required for TikTok e-commerce campaigns, including setting up assets and resource allocation to support campaign objectives;
- Monitor the performance of TikTok e-commerce campaigns in real-time, analyzing key metrics such as live and video views, engagement rate, click-through rate, conversion rate, and return on ad spend (ROAS), and making data-driven decisions to optimize campaign performance.
- Foster engagement with TikTok users through interactive and participatory content formats such as hashtag challenges, live streams, and duets, creating opportunities for user-generated content and community building around e-commerce products and categories.
- Collaborate closely with cross-functional teams such as marketing, content, product management, and customer support to ensure alignment of TikTok e-commerce campaigns with overall business objectives and strategies.
- Develop comprehensive campaign resource strategies specifically tailored to TikTok's platform, considering the platform's audience demographics, content format, and engagement patterns. This involves understanding TikTok's algorithm and trends to create effective campaigns that resonate with users.
- Continuously explore new features, formats, and trends on the TikTok platform to innovate and experiment with creative campaign ideas, staying ahead of the curve and maximizing the effectiveness of e-commerce campaigns.
Qualifications
Minimum Qualifications
- Bachelor Degree in Marketing or any relevant degree
- At least 5 years of experience in digital marketing, e-commerce, campaign management, or related roles is essential.
- The ability to analyze data, interpret metrics, and derive actionable insights is essential for optimizing e-commerce campaigns.
- Self-motivated, possessing strong communication and project management skills, adaptable to fast-paced and changing work environments;
Preferred Qualifications
- Direct experience in eCommerce Industry
- Candidates with a proven track record of managing successful e-commerce campaigns, driving traffic, increasing conversions, and generating revenue are highly desirable;
- Proficient in Excel and Power Point.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.