Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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Join us.
In this role, you will be responsible for the end to end planning & execution of our livestream and shortvideo initiatives supporting our ongoing e-commerce campaign. Join us as we drive the future of e-commerce here at TikTok.
Roles & Responsibilities:
- Responsible for campaign consumer experience, working in conceptualising, developing and executing marketing campaigns, including major sales (e.g. 11.11), occasional festivals (e.g. paydays) and other major cross-category campaigns
- Conduct campaign KV & material design to express the key selling-point. Develop the voucher strategy and do flexible adjustment during campaigns based on realtime performance and budget constraints. Keep upgrading campaign experience by providing innovative ideas, building partnerships and configuring gamifications etc
- Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross functional teams (e.g. Marketing team, PR, graphic designers, product team, R&D team etc etc) for campaign creation and optimization
- Keep abreast of trends on social media, e-Commerce, digital marketing and industry developments, and leverage trends and developments to optimise campaigns
Qualifications
- 3-5 years of experience in e-commerce specializing in livestreams and shortvideos
- Fluent in Thai & English
- Excellent writing skills, planning, copywriting, live content planning or editing work experience or large company marketing planning experience
- Keen user product awareness, familiar with domestic and foreign strong interactive products such as TikTok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to hot topics and news hotspots
- Strong executive ability, communication ability and pressure resistance, can quickly obtain results
- Excellent communication and resource integration skills
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.