TikTok Shop by Tokopedia - FMCG Category Strategy Lead - Indonesia
Responsibilities
About the Team
The category strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.
Responsibilities:
In this role, you will be responsible for developing and executing strategic initiatives aimed at accelerating growth and achieving GMV targets within the FMCG categories. You will design tailored strategies for specific seller cohorts and initiatives, optimize resource allocation, and foster productive partnerships through joint business planning (JBP). Your role will also involve assessing platform channel prioritization, between the two key platforms TikTok Shop and Tokopedia, to maximize growth potential and ensure data-driven decision-making.
The position requires a leader who can work autonomously in a fast paced, highly demanding and ambiguous environment. The successful candidate would possess great business judgment, with a track record of strong project delivery, commercial negotiations and relationship management along with deep analytical acumen. Additionally, this position involves working with multiple stakeholders.
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- Strategic Initiative Development: Design and implement initiatives that stimulate FMCG category growth aligned with GMV objectives.
- Seller Cohort Prioritization: Identify and prioritize seller groups or cohorts for targeted initiatives that deliver the highest GMV impact.
- Budget Proposal & Allocation: Recommend and allocate operational budgets to support high-impact initiatives.
- Channel Strategy & Optimization: Analyze different sales channels and platforms to identify optimal channel distribution strategies across both TikTok Shop and Tokopedia platforms to accelerate category growth.
- Stakeholder Management: Engage and influence cross-functional teams (including but not limited to category, product, campaign, and cross departmental teams) to ensure alignment, buy-in, and smooth execution of strategies.
- Resource Management: Effectively prioritize and allocate internal resources (category headcount and financial resources) to emerging initiatives, ensuring maximum impact within constraints.
- JBP Operations & Management: Lead joint business planning with key sellers, managing execution, tracking performance, and optimizing budget utilization.
Qualifications
Minimum Qualifications:
- Proven track record in developing and executing strategic projects, consulting, or category management in fast-paced e-commerce or FMCG sectors
- Strong analytical skills, with the ability to interpret large datasets and extract insights to support decision-making and problem-solving
- Demonstrated ability to analyze complex business problems, develop actionable strategies, and prioritize high-impact initiatives
- Experience working cross-functionally with operations, marketing, and commercial teams to ensure strategies are grounded in operational realities
- Excellent communication skills, with the ability to clearly present complex strategies to diverse internal and external stakeholders
- Familiarity with key e-commerce platforms such as TikTok Shop, Tokopedia, Shopee, etc., and an understanding of the broader e-commerce landscape
- Fluent in English and Bahasa Indonesia as the primary language of work.
Preferred Qualifications:
- Experience with SQL, Python, Tableau, and other data analytics or visualization tools
- Familiarity with major syndicated data sources (e.g., traffic analytics, market data platforms)
- Strong strategic mindset with the ability to think big-picture while maintaining attention to operational detail
- Highly structured, organized, and experienced in managing projects of various scopes-including planning, root cause analysis, risk mitigation, synthesis, and process optimization
- Mandarin proficiency is a plus to liaise with Chinese key stakeholders.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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