TikTok Shop by Tokopedia - Creator Management, Semi Consignment - Indonesia

Responsibilities

Our team is dedicated to driving the success and visibility of retail brands. We are a collaborative and innovative team that thrives on delivering impactful strategies to our partners. Your primary focus will be on creating strategic business plans, providing insights, and collaborating with internal stakeholders to ensure the effective execution of brand strategies.

Roles & Responsibilities
- Lead creator management and collaboration within the Indonesia Retail Enabler team, implementing a tiered strategy approach to support the growth of key performance metrics.
- Responsible for Affiliate growth, creator pitching and agency/MCN collaboration, accountable for the scale and quality of creators/agency/MCNs.
- Enhance key performance metrics by focusing on critical aspects such as livestreams, short videos, products, and pricing, and establish benchmark cases/methodologies.
- Demonstrate expertise in product selection logic, anticipate new and trending products, develop product selection strategies and mechanisms, and guide creators in aligning with product offerings.
- Develop and implement comprehensive operational SOPs for the entire creator matchmaking process
- Coordinate with internal teams, including marketing, product, and sales, to ensure seamless execution of creator-driven campaigns
- Conduct in-depth exploration of cases and examine the long-term operational value for brand merchants, effectively consolidating content marketing case studies.

Qualifications

Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven experience in creator/influencer management, digital marketing, or a similar role.
- Strong understanding of e-commerce, content marketing and overseas consumer behavior

Preferred Qualifications
- Experienced in brand creator management
- Excellent communication and relationship-building skills.
- Analytical mindset with the ability to use data to drive decisions.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in using marketing and analytics tools.