Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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The merchant acquisition and incubation team in TikTok Shop's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means. We are looking for a strategy analyst supporting multiple business areas including lead mining&management, channel analysis, performance and ROI analysis. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights.
Responsibilities
- Develop and execute seller re-engagement and recall projects to improve seller onboard and growth funnel.
- Work with legal and product teams to optimize channel opt-in rates (e.g. SMS, mkt email, direct phone call) and ensure compliance.
- Analyze data and metrics to identify opportunities for improvement and measure the impact of projects.
- Collaborate with cross-functional teams to drive projects forward and ensure alignment with business goals.
- Stay up-to-date with industry trends and best practices to continuously improve strategies and results.
Qualifications
- Bachelor degree or above, proven significant experience in seller growth strategy or related field.
- Knowledge of relevant laws and regulations regarding opt-in rates and data privacy.
- Strong project management skills with a track record of delivering high ROI projects.
- Excellent analytical and data-driven decision-making abilities.
- Exceptional communication and collaboration skills to work effectively with cross-functional teams.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.