Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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Your Role
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
Our SMB Scaled Business Sales team is responsible for delivering on programs and processes that drive growth in our fast-growing SMB segment of advertisers. As a Scaled Business Sales Specialist you will support innovative scalable sales programs across a diverse set of customers, focusing on driving revenue and product adoption. You will play a critical role in providing a variety of services that address our advertiser needs, and also in helping to identify opportunities to scale projects and drive ROI across the SMB long tail. Success in this position requires a passion for supporting clients, strong analytical skills, a focus on processes and operations and the ability to thrive in a fast-paced, team-focused environment. The ideal candidate will have strong sales and account management skills, digital marketing/advertising expertise, and experience working with SMBs and agency partners.
Responsibilities
- Devise comprehensive SMB external engagement strategy with clear acquisition targets, goals, and executional plan
- Develop and maintain a clear understanding of current account pipeline segments, priorities, and gaps
- Conduct ongoing external landscape analysis to identify key players, pertinent events and forums, etc. within the SMB space
- Nurture relationships with high-potential external SMB partners (non-profits, industry associations, etc.) to explore collaborative engagement opportunities
- Collaborate closely with Marketing, Events, Sales, PR/Comms, Public Policy, and other teams as appropriate to develop and launch our external SMB engagement activities and program
- Lead engagement activities end-to-end, including developing project plans and timelines, coordinating deliverables from cross-functional partners, troubleshooting issues, etc.
- Oversee the development of communications, logistics, and tracking systems needed to create impactful user experiences
- Coordinate with Sales team colleagues to streamline and support progression of leads into sales pipeline
- Develop framework to assess leads and funnel to appropriate engagement track to mitigate churn and nurture activation potential
- Identify key engagement metrics and monitor across initiative life cycle with input and support from Analytics team
- Report on initiative impact and develop recommendations for go-forward planning
Qualifications
Minimum Qualifications
- At least 2 years of experience in digital marketing, have sufficient understanding of the overall advertising operations and strong understanding of the market
- Demonstrated results working in highly cross-functional capacity
- Ability to translate data into clear narratives, operational strategies, and recommendation
Preferred qualifications
- Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive result"
Equal Employment Opportunity
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.