Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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About the Team :
The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.
Overall, the role of the SMB Strategic Partnership Manager is to enable a robust, sustainable sales pipeline by acquiring SMBs through a variety of key partnerships, scaled lead generation, and other strategic initiatives. This is a new role that will require a balance of creative, strategic, and ambitious thinking with deep operational know-how to translate big ideas into meaningful results.
Responsibilities :
- Devise comprehensive SMB external partnership and engagement strategy with clear acquisition targets, goals, and executional plan
- Develop and maintain a clear understanding of current partnership pipeline segments, priorities, and gaps to generate a healthy leads pipeline
- Conduct ongoing external landscape analysis to identify key players, pertinent events and forums, etc. within the SMB space
- Nurture relationships with high-potential external SMB partners (non-profits, industry associations, etc.) to explore collaborative partnership and engagement opportunities to drive quality leads
- Collaborate closely with SMB team and other cross-functional teams as appropriate to develop and launch our external SMB engagement activities and programs
- Lead partnership and engagement activities end-to-end, including developing project plans and timelines, coordinating deliverables from cross-functional partners, troubleshooting issues, etc.
- Oversee the development of communications, logistics, and tracking systems needed to create impactful user experiences
- Coordinate with Sales team colleagues to streamline and support the progression of leads into sales pipeline
- Develop framework to assess leads and funnel to appropriate engagement track to mitigate churn and nurture activation potential
- Identify key engagement metrics and monitor across initiative lifecycle with input and support from Analytics team
- Report on initiative impact and develop recommendations for go-forward planning
Qualifications
Min Qualifications :
- 5+ years relevant experience in B2B sales, marketing, partnership or related field
- Experience owning and delivering on quantitative targets
- Track record of building impactful, sales-driven collaborations, ideally within SMB space
- Project planning and execution experience
- Demonstrated results working in highly cross-functional capacity
- Ability to translate data into clear narratives, operational strategies, and recommendations
Preferred Qualifications :
- Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
- Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
- A genuine passion for small business
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.