Senior Product Manager - SEO (User Growth)

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
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About
The Global Product & RD team is building up core TikTok products to ensure TikTok continues a healthy growth, deliver the best product experience to all of our users, build the most attractive features to help users enjoy their time on TikTok, earn trust in privacy protection, and more.
The Global Product team is growing exponentially. The business lines are ranging from Monetization Technology, Data, Machine Learning, System, Infrastructure, AR Effects, Security Technology and more.
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About the team
The Innovative Growth team is a dynamic and passionate group, dedicated to pushing the boundaries of technology and user experience.As part of this team, you will have the opportunity to work on a wide array of projects, from enhancing the functionality of Tablets and Web platforms to exploring the immersive worlds of AR/VR, integrating smart technology into automotive experiences, and developing the next generation of smart devices. We value open communication, a willingness to challenge the status quo, and a relentless pursuit of excellence.We operate in a collaborative and fast-paced environment where creativity and innovation are not just encouraged, they're expected. Our team members come from a variety of backgrounds and bring a wealth of experience and perspectives to the table, which enriches our brainstorming sessions and product development processes.

We are looking for a Senior Product Manager with an entrepreneurial mindset to lead the development of innovative products across exciting domains such as Tablets, Web, AR/VR, automotive technology, and smart devices. Your role will be central to our mission of inspiring creativity and delivering joy through cutting-edge solutions on a global scale.
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Responsibilities
- Develop and lead a comprehensive SEO strategy specifically crafted for TikTok's dynamic content environment, aiming to maximize visibility and user engagement.
- Conduct extensive keyword research, competitive analysis, and draw on market insights to shape TikTok's content strategies and SEO initiatives.
- Work closely with cross-functional teams, including content creators, marketing, and engineering, to embed SEO best practices into TikTok's content development process.
- Analyze SEO performance using advanced analytics tools, and adapt strategies based on data-driven insights and evolving industry trends.
- Stay at the forefront of SEO developments and algorithm updates to ensure TikTok's approach remains innovative and compliant with search engine standards.
- Lead and develop a team of SEO experts, fostering a culture of continuous learning and innovation.
- Drive projects that improve TikTok's user experience and website architecture, focusing on SEO optimization and performance.
- Manage relationships with external SEO agencies and vendors, aligning their efforts with TikTok's strategic goals.

Qualifications

Minimum Qualifications
- A minimum of 5 years of SEO experience and at least 5 years in a product management role, demonstrating a history of improving search rankings and driving organic traffic.
- Strong analytical skills with the ability to interpret complex data, identify trends, and execute data-driven SEO strategies.
- Proficiency in technical SEO and in-depth knowledge of SEO tools and analytics platforms.
- Proven leadership and project management capabilities, with experience in directing SEO teams and cross-functional projects.
- Excellent communication skills, with the ability to articulate sophisticated SEO strategies to diverse stakeholders.
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Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business, Information Technology, or a related field.
- Expertise in international SEO, including multilingual and multi-regional search dynamics.
- Familiarity with web development technologies (HTML, CSS, JavaScript) in relation to SEO.
- A strong presence within the SEO community, with contributions such as speaking engagements at conferences and published articles.
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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
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Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $210000 - $372600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.