Product Manager, SMB Web Ads

Join us.

The mission of TikTok Ads Manager is to connect global advertisers and users, advertisers of any industry and experience level are able to get suitable marketing solutions, then easily create, manage and optimize ads. The SMB team is looking for an innovative Product Manager to build highly scalable machine learning products that determine what ads billions of TikTok users see and engage with. You will be responsible for helping 'millions' of SMB Ecommerce advertisers improve their return on ad spend, growing overall monetization efficiency, and protecting the experience of our users, creators and community through industry leading recommendation system.

Role Intro
1. Responsible for building growth product capabilities and designing growth strategies for Web Ads SMBs in TikTok monetization ecosystem, driving growth of advertisers as well as revenue.
2. Deeply understand SMB advertisers' demands, collaborate with cross-functional teams to optimize client growth funnel and methods, including coupon capabilities, touchpoint channels, task center etc., to help business achieve growth goals.
3. Understand open-loop e-commerce merchants' operating scenarios and business growth challenges, develop growth methodology for clients acquisition, onboarding, growth and retention, and apply scaled growth strategies through growth product.
4. Data-driven, build scientific decision-making capabilities for the growth team, find growth opportunities through funnel analysis, and build measurement products for growth strategy attribution.
5. Proactively discover and resolve problems, drive growth strategy launch, conduct business data review and daily monitoring.

Responsibilities
1. Improve the overall advertising effect of SMB web ads, optimize customer SMB advertising experience, and be responsible for continuously improving customer advertising ROI;
2. Analyze and diagnose customer advertising problems, identify customer advertising pain points, produce targeted business strategies and optimization plans, and implement them;
3. Cooperate with cross-regional time zone teams to achieve product development, launch, promotion and continuous iteration.

Qualifications

Qualifications
1. BA/BS degree in Computer Science, EE, Mathematics or Statistics, or equivalent practical experience. Experience with machine learning/ recommendation system a plus.
2. Commercial experience in a product management role, with demonstrated leadership in the management of a product (or portfolio of products) through the software development lifecycle, from conception to launch to ongoing performance measurement and optimization.
3. Fast learner with a good sense of judgment and original thinking.
4. Highly analytical with excellent communication, organizational skills.
Preferred Qualifications (Optional)
5. Fluency or proficiency in Mandarin, for product launches and communication with external stakeholders

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Preferred Qualifications:
- Strong executive presence and ability to excel under pressure
- Excellent communicator and comfortable managing multiple tasks, engaging and influencing with cross-functional groups
- Detail-oriented to find solutions for clients while improving internal processes and delivering feedback
- Self-starter and motivated to learns
- Strong oral & written communication skills for internal and external forums

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at TiktokOps.accommodations@tiktok.com

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $149000 - $311000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.