Marketing Communications Manager - GBM, Global Gaming

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About The Team
In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to establish how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games.

We are seeking a talented B2B Marketing Communications Manager with a strong project management mindset and experience in go-to-market marketing to join our Global Gaming Business Marketing Team, with a focus on earned marketing efforts.

You will support efforts that spotlight key tentpole initiatives, events, and develop a content go-to-market strategy that driverse business impact through our earned and owned channels. Your work will amplify the thought leadership TikTok Gaming Marketing brings to the industry. By helping to create high-level strategies and messaging for those projects, you'll work with and guide the Gaming Marketing B2B teams to show up in truly integrated ways internally and externally.

We are looking for someone who has great passion and understanding of TikTok, the gaming industry, strong project management skills and experience working in complex cross-functional organizations.

Responsibilities
- Lead go-to-market initiatives, with a focus earned media, in tandem with the larger strategy within the Global Gaming Team, overseeing project timelines among multiple team members and ensuring successful execution.
- Manage and execute a comprehensive content calendar tailored to the gaming community, including industry reports, case studies, and thought leadership pieces, in collaboration with the rest of the gaming marketing team.
- Align gaming marketing goals with overall business objectives by engaging with various teams and organizations within TikTok, demonstrating strong project management skills for complex campaigns.
- Collaborate with rest of the gaming marketing team to develop impactful earned and paid Go-to-Market initiatives, including partnerships with media and the gaming industry, webinars, events, client showcases, press releases, and media strategy.
- Act as a liaison between the Marketing Team and Global Communications Team, fostering strong collaboration.
- Identify opportunities for communications synergy among cross-functional and global partners, ensuring a cohesive rollout of gaming initiatives.
- Collaborate with cross-functional teams, including product marketing, sales, and design, to ensure content aligns with overall marketing campaigns and CRM initiatives.
- Analyze and measure the impact of gaming marketing initiatives, providing actionable insights for continuous improvement.
- Identify key influencers and thought leaders in the gaming industry for partnerships to amplify the company's products and services.
- Stay updated on the competitive landscape and gaming industry trends to inform marketing recommendations.

Qualifications

Minimum Qualifications
- Bachelor's Degree in marketing, communications, or equivalent.
- Prior experience in B2B Marketing Communications, preferably in the gaming or advertising industry, with demonstrated experience working with internal PR and Global Communication teams.
- Strategic thinker with a detail-oriented, impact-focused mindset and the ability to thrive independently in a fast-paced environment.
- Exceptional interpersonal skills for collaboration with diverse teams and stakeholders to serve as a dot connector capable of gaining insights from internal and external stakeholders to formulate big picture ideas.
- Ability to influence and inspire without formal authority, and a proactive mindset with a solutions-oriented approach.
- Strong skills in written communication for creating compelling content across various channel/formats and project management.

Preferred Qualifications
- Passion for gaming and staying up-to-date with industry trends.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $98000 - $180000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.