The Marketing Communications Manager is a global role that is responsible for developing and implementing various marketing communications initiatives in support of the Firm's brand positioning and business development objectives.
He or she plays a crucial role in developing cohesive campaign strategies, integrating various elements of the communications mix, such as marketing communications, media relations, video production, and internal communications, to ensure that the Firm's message is conveyed consistently and effectively across different channels and to various audiences.
He or she plays a key role in developing and guiding marketing communications activity across the Firm and driving awareness and understanding of our brand among external audiences. Reporting to the Marketing Communications Director, he or she supports key stakeholders in ensuring that content is high quality, compelling and builds the White & Case brand.
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Firm Summary
White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.
With lawyers and staff operating from more than 47 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world's key financial markets and our strengths in handling complex cross-border work.
It's not just about our global network of offices and shared services centers; it's the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It's one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.
Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Diversity is a core value of our Firm and it has been recognized with numerous awards and top rankings around the world. Our people represent 90 nationalities and speak 80 languages.
Key Responsibilities
Marketing Communications Strategy:
- Utilise research for marketing strategy and campaign development
- Collaborate with senior managers to align audience insights with business goals and evolving brand strategy
- Collaborate on integrated marketing programmes to support the Firm's brand and priorities, and work with internal/external agencies to manage our website presence
- Identify avenues for thought leadership, and craft campaigns centered around key issues
- Create materials supporting business development, such as white papers, client alerts, and digital tools, while also guiding the development of diverse marketing content such as ads, web materials, and thought leadership pieces
- Collaborate with partners, internal teams, and external agencies to champion brand strategy implementation
- Stay abreast of industry trends and advise on innovation for enhanced external engagement
- Ensure marketing communications align with brand objectives, providing guidance globally and sharing best practices across offices
- Design systems to monitor success and implement initiatives to communicate and demonstrate the value of global marketing communications programmes
Qualifications and skills
- Educated to degree level and/or CIM qualification
- At least 7 years of experience in marketing communications, including previous experience of developing, project managing and implementing integrated marketing communications strategies and campaigns, with a strong emphasis on social and digital activity
- Proficiency in social media management and content creation
- Knowledgeable in communication theory and design
- Experience in global organisations, with a strong global mindset
- Background in legal or professional services, ideally with agency and client-side exposure
- Demonstrable emotional intelligence, project management skills, and the ability to navigate changing priorities in a fast-paced environment
What We Offer
When you join us, you'll be working directly with partners, business leaders and many other inspiring colleagues across our global network of offices. We live by our values-to be pioneering, united and human-and we believe that you'll experience them from your first day. We will give you the support and development opportunities that will help you achieve your potential.
We believe that consistent high performance merits reward and support. Our compensation package reflects your calibre as a finance professional, and our benefits are designed to support your changing needs and priorities across different life stages.
About White & Case
Location and Reporting
This role will be based in our London office and will report into the Marketing Communications Director.
Our standard office hours are 09:30-18:00, with a current requirement for 3 days in the office per week.
Firm Benefits
We offer a flexible range of benefits, services and programmes designed to help support your lifestyle requirements. Some of the benefits currently available include:
- Private medical insurance
- Pension plan with matched employer contribution up to 7.5%
- Yearly wellbeing fund
- Income protection
- Holiday purchase
- Life insurance
- Critical Illness insurance
- Private GP services
- Travel insurance
- Dental coverage
- Cycle to work
- Holiday purchase (available during annual enrolment)
Equal Opportunity Statement
White & Case is committed to creating a diverse and inclusive workplace. It is our Firm's policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.
If you require assistance and/or accommodation to participate in our application and/or interview process, please email the recruiting contact listed for the relevant position. We are a Disability Confident (Committed) Employer. We will be happy to work with you.
Note to recruitment agencies: Our internal Recruitment team are responsible for all end-to-end lateral recruitment processes. All agencies must sign White & Case terms of business, which are office specific. Candidates submitted by an agency without terms of business agreed with the appropriate office, and/or outside of our online application tracking system, will not be considered a formal introduction.
Any applications and CVs sent directly to White & Case Partners and employees will not be accepted as formal introductions. If you have any questions, please contact the London Recruitment team.
When engaging with agencies, we are supported by our preferred suppliers.