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Manager, Creator Product Feedback & Insights

AT TikTok
TikTok

Manager, Creator Product Feedback & Insights

Los Angeles, CA

Responsibilities

About the Team
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.

About the Role
This role will be part of the Creator Growth & Development team, a pillar within the Creator team, that is responsible for developing and championing the strategic and educational creator-facing infrastructure and resources to support business priorities globally. We are looking for an influential cross-team collaborator, experienced in developing analysis that iterates and informs product priorities proactively synthesizes the impact of industry developments on current strategies. A highly collaborative person with experience delivering complex data-supported insights with advanced coordination and problem-solving skills, incorporating a "test and learn" approach to drive continuous improvement. This person must be able to effectively engage stakeholders and use metrics to adapt strategies and optimize outcomes.

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Responsibilities
- Creator and Product Research
- Utilize strong project management skills to build, coordinate, synthesize and execute comprehensive research plans to inform product and strategic decisions, ensuring feedback loops across product, regional creator teams and XFN stakeholders, managing resources and timelines effectively.
- Expertly redesign and innovate feedback loop processes to improve efficiency and effectiveness, leading the collection, action and delivery of the creator experience.
- Proactively champion creator needs and advocate across cross-functional (XFN) teams leveraging managed creator insights.
- Implement innovative methods for proactive data collection and implementation, integrating insights seamlessly into company workflows.
- Lead efforts to gather creator feedback on priority product features and topics impacting creator sentiment across regions, leading quarterly focus groups across priority markets
- Collaborate with product adoption teams to align on market-specific priorities and research needs.
- Regional Research Support
- Equip regional teams with structured playbooks, frameworks, and resources to execute timely and effective product feedback initiatives.
- Provide ongoing support to ensure consistency and quality in research practices across markets.
- Research Impact Tracking
- Establish a robust process for measuring and tracking the impact of research efforts on product and strategic decisions.
- Create systems for internal knowledge sharing and external communication with creators, ensuring feedback loops are closed and stakeholders are informed of changes driven by research insights.

Qualifications

Minimum Qualifications
- 7+ years working experience including working with creators and content ecosystems, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
- Highly collaborative individual with a positive track record of leading initiatives across XFN teams, organizational structures, and regions to drive impact
- Ability to develop scalable frameworks and approaches, informed by qualitative and quantitative insights
- Strong documentation, presentation, and communication skills
- Ability to drive business priorities from start to finish, including understanding key issues, recommending solutions, and building consensus with stakeholders
- The ability to meet deadlines and drive strong execution in a fast-paced environment.
- Exemplary interpersonal, analytical and communications skills.
- BS/BA required

Preferred Qualifications
- Experience in user / creator communications with excellent written, verbal, and professional communication skills
- Experience working in a global cross-functional environment as a consensus builder across disparate business units with occasionally conflicting KPIs
- Experience focused on the creator and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
- Experience developing, producing, launching, and measuring the effectiveness of online & offline education content

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $110000 - $135000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Los Angeles, CA, USA
Job ID: TikTok-7471305531221018898
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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