Head of Business Marketing (AUNZ) 2025

Success in this position requires not only business marketing excellence but the ability to drive commercial success. You'll often need to act autonomously and influence partners to pursue what's best for our brand and business. You'll partner closely with XFN teams to scale your business marketing ideas into programs, tools and resources for clients.

Responsibilities :
- Scale and manage a team of marketing professionals, consisting of Marketing Managers, Marketing Strategists, and Content Solutions Managers to deliver marketing programs, brand initiatives and creative solutions with the aim of growing brands' investment on TikTok
- Develop "TikTok For Business" brand strategy and create go-to-market guidelines for all upcoming activities, position TikTok as the leading media platform for domestic and global brands, deliver messaging via various media channels and B2B touch points
- Oversee marketing functional areas including marketing strategy, marketing communications, event production, creative and brand strategy
- Collaborate and partner with peer sales leaders to drive industry and market engagement to influence brand and commercial outcomes
- Drive tentpole activations for TikTok brand in the digital and physical world
- Partner with cross functional teams to support B2C and B2G activities including TikTok User Operations, Media Relations, Government and Legal
- Closely collaborate with TikTok's global marketing to adopt best practices and share success
- Establish managerial processes: annual planning, budget prioritization, impact measurement, etc

Qualifications

Minimum Qualifications :
- 5 of experience in marketing, media background preferred;
- At least 5+ years of management experience of team of 15 or more;
- Experience in Brand Strategy, Business marketing and Creative;
- Strong understanding of digital marketing, especially the mobile, social landscape in Australia & New Zealand;
- Experience working with both B2B & B2C customers in an international environment;
- Superb understanding of TikTok's owned-and-operated properties is preferred;
- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment;
- Self-starter, fast learner who is detail-oriented and has critical thinking;
- Ability to navigate change and ambiguity in a fast-paced environment;
- Strong communication skills, positive attitude, and a collaborative mindset

Preferred Qualifications :
- Experience of building a marketing & brand department at a commercial organisation
- Experience working in a fast-paced startup environment
- Experience working with global partners in different time zones & cultures

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Client-provided location(s): Sydney, Australia

Job ID: TikTok-7463512727572695303

Employment Type: OTHER

Posted: 2025-01-28T00:34:55