Growth Marketing Manager, Open-Loop Commerce

Join us.

Responsibilities:
- Own the strategy and execution of global growth marketing efforts that drive adoption and GMV growth for Business Account Open loop commerce features.
- Develop audience segmentation, determine growth narratives at personalized level and identify product funnel stage.
- Partner with product teams to identify growth opportunities and enable product optimizations.
- Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.
- Continuously drive innovation and experiment with new marketing channels, tools, and creatives.

Qualifications

Minimum Qualifications:
- BA/BS degree
- 5+ years in managing large scale campaigns across diversified channels.
- Good experience with a mix of work between hands-on execution and strategy.
- Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals.
- Deep understanding of growth & optimization, best practices such as A/B testing.

Preferred Qualifications:
- Experience with growth efforts in global markets.
- Experience in B2B & SMB marketing, video marketing and vertical marketing.
- Experience working in a fast paced, highly ambiguous environment.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $86737 - $232000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.