Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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The Web Ads and Open-loop eCommerce Product Strategy & Operations team is part of the TikTok Global Monetization Product & Technology organization and holds a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, such as eCommerce, Retail, Travel, Media & Entertainment, etc to make TikTok an irreplaceable growth channel for businesses of all sizes and a favourite destination for consumers to discover and purchase products, content, and services. We are on the critical path to delivering TikTok's Ads revenue and working on building the next-generation performance ads solution for TikTok.
We are looking to bring on an experienced Product Operations & Incubation Manager to drive the end-to-end lifecycle of products from understanding customer needs, partnering with Product Managers and Engineers to support product planning and build phase as well as go-to-market planning and execution to launch products globally to reach all of our TikTok marketers. Typically broken into inbound, product testing (alphas/betas) and outbound, this person will have the opportunity to be the expert on the customer needs and use market insights to develop the strategic direction for our web performance solutions.
Responsibilities:
- Owner of 1-2 web ads product solutions in TikTok's solution suite with a strong understanding of auction ads capabilities.
- Define the global product strategy for TikTok's Web Ads solutions- you will be instrumental in setting Go-To-Market strategy for the ecosystem and ensuring flawless execution of product launches in global markets.
- Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the market with Product Management and engineering. Influence product requirements with a clear articulation of customer feedback and market insights, becoming a trusted partner to product and thought leader in the problem/solution space.
- Partner closely with the Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
- Partner closely with regional counterparts to drive in-market activations, sales enablement and product adoption
- Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning
- Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization
Qualifications
- BA/BS degree or above.
- 5 years of product marketing or product management experience with digital ad products.
- 4 years of experience in the digital advertising industry.
- A fast learner with a good sense of judgment and original thinking
- A commercial mindset with experience building business cases from market research and analysis.
- Strong knowledge of web solutions for different industries.
- Strong knowledge of media measurement techniques, particularly related to upper-funnel objectives
- Experience partnering with and influencing multiple cross-functional teams across product, sales, and PR
- Strong problem-solving mindset with experience building business cases from market research and analysis
- Excellent communication, organizational and analytical skills.
Preferred Qualification:
- 3 years in media measurement at an advertiser, agency, publisher, or measurement company
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.