Gaming Creator Growth Strategy Lead - TikTok LIVE

This role is both strategic and hands-on: you will define frameworks, drive execution, and ensure creators have the structure, incentives, and tools they need to grow consistently. You'll also play a key role in feature adoption planning, creator-publisher collaboration models, and setting measurable success metrics across the creator lifecycle.

Responsibilities:
Team & Strategic Leadership
- Lead a high-performing Creator Growth team with a clear roadmap, ownership mindset, and regular feedback cycles.
- Balance long-term strategic vision with short-term execution across programs, education, and recruitment.
- Act as a key driver of cross-functional alignment, working closely with Content Strategy, Product Ops, Marketing, and Legal.
Creator Recruitment & Lifecycle Management
- Own creator recruitment strategy, targeting creators who align with LIVE Gaming's business priorities and content gaps.
- Build and maintain a creator lifecycle model that defines growth stages (e.g., onboarding, activated, monetizing) and stage-specific KPIs.
- Design support systems across the lifecycle-from initial onboarding to sustained retention and monetization success.
Tiered Program Design & Execution
- Develop and scale tier-specific programs (e.g., onboarding sprints, milestone incentives, retention support) tailored to creator goals and capacity.
- Manage full lifecycle of each program: cohort selection, rollout, creator enablement, tracking, and performance reporting.
- Adjust programs based on feedback and performance data to maximize impact and scalability.
Insights, Enablement & Education
- Partner with Data and Content Strategy to identify growth barriers (e.g., drop-off points, monetization gaps) and unlock levers (e.g., content volume, feature adoption).
- Translate insights into self-serve enablement: toolkits, templates, resource hubs, and scalable training materials.
- Support education strategies that reduce manual support and help creators progress independently.
Feature Adoption & Product Collaboration
- Collaborate with Product and Ops teams to localize and roll out new TikTok LIVE features tailored to gaming creators.
- Lead targeted adoption initiatives, set clear success metrics, and measure creator behavior change post-launch.
- Ensure creators understand the value of new features and integrate them into their content strategy.
Creator-Publisher Collaboration
- Develop systems that connect high-performing creators with publishers for co-branded opportunities or IP-specific content tracks.
- Work with BD and marketing teams to align creator engagement with publishing and partnership initiatives.
- Track the performance of collaborations and provide structured recommendations for future matchups.
Performance Tracking & Iteration
- Maintain live dashboards to track core creator growth metrics: ACU, livestream hours, engagement rate, monetization unlocks, retention, etc.
- Deliver regular program updates and insights to leadership and partner teams.
- Use trends and performance benchmarking to evolve strategy and support continuous optimization.

Qualifications

Minimum Qualifications:
- 5+ years in creator strategy, content programming, growth operations, or performance marketing, preferably within gaming or creator tech.
- Proven ability to design and scale creator programs with measurable growth outcomes across onboarding, engagement, and monetization.
- Experience with creator lifecycle management, including segmentation, progression tracking, and cohort-based interventions.
- Deep understanding of gaming culture, livestreaming dynamics, and content performance levers.
- Strong analytical and execution skills; confident using data to drive decisions and frameworks.
- Excellent communicator with a track record of cross-functional collaboration and strategic influence.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $89000 - $164000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.