Data strategy engineer, Paid Ads

Responsibilities

The Growth team plays a core role in acquisition, activation, and retention of billions of users, through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platform foundations, leveraging data and ML models, and providing end-to-end solutions to power global growth of products.

You will:
- Design and apply machine learning algorithm and product strategies to user growth methods to expand product impact as well as improve users' experiences;
- Understand user growth instruments and use data and machine learning algorithms or other strategies to make it thrive;
- Responsible for target audience, automated material production, advertising automation optimization and other related algorithm strategies
- Conduct offline and online experiments, analyze according data and evaluate to improve algorithms and strategies;
- Work with product and DEs, DAs, and other engineers to deliver features to drive the user growth of products.

Qualifications

Minimum Qualifications
1. Excellent coding skills and solid data structure and algorithm skills, proficient in python / C++ and other development languages;
2. Familiar with common Machine Learning tools and Deep learning programming frameworks ( Tensorflow / PyTorch / Scikit-learn / XGBoost , etc.);