Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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The GBS Analytics team partners with an array of cross-functional departments to provide bespoke analytics solutions to their needs, both internally and externally facing. Your work will play a guiding role in shaping decision-making around advertising strategy iteration and how we communicate this with our clients.
Role Overview
- This position will have a day-to-day focus on providing analytical and strategic guidance to TikTok's Ads Business with the primary objective of enabling Sales teams to make effective and data driven decisions
- The insight and analytics produced by this role will be shared with Sales and Product leadership to shape decision making and Advertiser Marketing Strategies on TikTok
- The role will interact and work with multiple cross-functional partners including GBS, Product, Marketing Science, Research & Insights and Strategy Teams
- This is an individual contributor position with high value impact to our business.
Responsibilities
- Conduct analysis using internal and external data (e.g. Customer, Revenue, Product, Market and Industry) to derive insights that will drive business decisions
- Develop deep understanding of TikToks Ads business, analysing business and product trends (incl. regional, channel and vertical performance), synthesise and communicate insights in a comprehensible way
- Identify opportunities throughout the marketing funnel to improve Advertiser acquisition, growth and retention opportunities and present recommendations to key decision makers
- Work effectively with cross-functional teams, driving results through extracting actionable insights and building strategic partnerships with key stakeholders
- Conceptualise, build, manage and maintain tools (incl. dashboards) that GBS teams can use to extract data and insights for daily business management in an automated manner
Qualifications
Minimum Qualifications:
- Experience analysing and deriving meaning from unstructured datasets
- Experience using both qualitative analysis (e.g. Hypothesis testing) and quantitative analysis techniques (e.g. Descriptive analysis)
- Experience in database interrogation and analysis tools, such as Apache Hadoop, SQL and SAS
- Experience in Data Visualisation tools, such as Power BI or Tableau
- Demonstrated problem solving experience with experience driving and delivering action based on data-driven insights and recommendations from data analyses
- Experience with digital advertising or ads monetisation
Preferred Qualifications:
- Experience in a tech or scaling business environment
- Experience in a professional sales environment
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.