Creator Activations Manager

Join us.

Within the Creator Team, the Creator Engagement & Community team is responsible for:
- Developing creator programs based on content ecosystem and product needs/opportunities (eg CPB, 1min+ creator onboarding program, creator plan for Met Gala, booktok creator program, etc).
- Developing frameworks for community building through DE&I initiatives, GR social impact needs and creator recognition programs (eg BlackTikTok, CasaTikTok, TTfG, Ambassador programs, Creator Councils, etc). Standardize how we drive creator advocacy.
- Building creator campaigns around scaled programs, scaled education, DE&I, and creator recognition that target TT creators and non-TT creators and are aimed at changing perception and driving creator engagement.
- Unify our approach to key creator events (eg TikTok Awards, creator summits) and key creator industry events (eg Vidcon).
- For all of the above, responsible for scaling these efforts to local/regional teams ensure constant dialogue and value-add as well as responsible for executing in NA.

Responsibilities:
- This role reports into the Creator Events Lead on the Creator Marketing Team, which is a part of the broader Creator Engagement & Community Team
- Develop and execute a variety of creator events ranging from TikTok-owned events (eg creator summits, TikTok Awards) to creator industry events (eg VidCon)
- Develop scaled frameworks to guide local/regional teams in executing standardized creator events in their local markets
- Establish creator events calendar for 2024 for North America in alignment with Creator Team priorities and business objectives/OKRs
- End-to-end experiential project management including:
- Experiential ideation, ROI development, brief building, budget projections and leadership alignment
- Agency/vendor(s) production briefing, selection, and end-to-end management
- Experiential creative design and visual identity development
- Full event production management including: all vendors and venues, location services, run of show, audio, visual, builds, installations, food & beverage, stage running, staffing, call sheets and more
- Full event communications and travel management including all internal + external partner communications and creator and leadership communications. Includes invite creation, deployment, RSVP tracking and onsite accreditations & ticketing management.
- Full on-site management including: environmental health & safety, security, risk management, and more
- Post event tracking and communications including budget reporting, ROI, KPI and OKR tracking
- Partner closely with internal partners including Marketing, Content, Government Relations, Legal, Product, Comms, Procurement, EHS, Sales, and additional teams to ensure all activity and communications are aligned with company initiatives.

Qualifications

Minimum Qualifications:
- BA/BS degree or equivalent practical experience
- Event experience in the creator ecosystem
- Experience delivering events and experiences, especially in the creator space
- Experience working directly with talent / creators / industry stakeholders
- Strong cross-functional skills, with experience collaborating and driving consensus among teams across different work streams, priorities, and regions
- Practical production skills with past experience at an experiential agency or managing experiential agency relationships
- Detail-oriented; elevating our brand through creating premium events and experiences

Preferred Qualifications:
- Collaborative team-player; not afraid to take on small or large tasks to support the broader global team
- Strong organization skills; proven project management, budget management, and overall event management experience
- Results-driven; able to create thoughtful event strategy that drives towards business goals, and has experience measuring and recapping success from these activations
- Creative; delivers unique event experiences that are reflective of and authentic to TikTok's creator community
- Inclusive thinker who promotes diversity; thinks about and engages with global markets to create the best regional activity aligned with our diverse platform

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tiktokops.accommodations@tiktok.com

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $104711 - $188522 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.