Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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The Content Solutions team seeks to leverage content on TikTok to create new marketing opportunities for brands. It is an innovative solution for driving incremental revenue for TikTok Business Solutions, allowing it to achieve greater tripartite wins between Brands x Users x TikTok.
Responsibilities:
Driving Opportunities
- Providing multi-dimensional solutions to fulfill demands of content marketing for our MENAT brands
- Discover monetisation opportunities via existing or new content and editorial programs and resources on our platform
- Identify opportunities for growth through scalable and relevant partnerships
- Work closely with research and creative teams to identify editorial opportunities
Marketing & Pitching
- Quantify the values of those opportunities and design marketable packages to empower TikTok's overall revenue abilities by balancing both community ecosystem and monetisation ecosystem.
- Develop best practices, processes, and tools to help discover, assess, and execute growth opportunities.
- Working closely with sales teams to identify and pitch content solutions and programs to clients
- Driving successful execution of projects up until reporting by ensuring harmonious collaboration between the user side team and the commercial team
- Preparing training and go to market material for new products under the Content Solutions umbrella
- Analyse, recommend and implement improvement initiatives in and around app inventory
- Participate in strategic planning & analyse performance measurement metrics periodically
Qualifications
- Experience in branded content partnerships, publisher and creator ecosystems, campaign management or content strategy.
- Understand MENA and Turkey Advertising funnels, ecosystems, advertiser behaviours to identify opportunities in growth.
- Experience in scaling products, offerings, or business solutions.
- Demonstrated experience in digital marketing, content strategy & partnerships.
- Ability to communicate with and lead cross-functional teams & projects
- Project managing expertise.
- Fluent Arabic & English language skills.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.