Responsibilities
Company Introduction
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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Team Introduction
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.
Responsibilities
Client Management
- Provide consultation, strategy, and media plans for advertisers based on their business objectives
- Support and work with the sales team on pre-sale research and pitch
- Provide pre-campaign workshops to help advertisers and their agencies to design brand campaigns for success
- Analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to improve our advertising offerings
Campaign Management
- Coordinate and collaborate with ad ops, product, R&D, measurement teams, etc. internally to ensure a smooth and successful campaign execution
- Conduct post-campaign reviews and analysis to rationalise campaign performance and uncover insights, to provide strategic marketing recommendations for advertisers
- Analyze past campaign performance to discover common trends and patterns to build best practice
- Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign
Product Adoption & Scale
- Proactively lead product update discussions, educate brands and agencies on TikTok's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
- Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships
Qualifications
- Minimum 5 years of experience in strategizing, planning, managing and executing branding campaigns inhouse, in agencies or with the media side
- Understand brand advertisers, major brand campaign channels and products
- Storyteller with exceptional verbal and written communication skills in English and Vietnamese
- Excellent active listening skills and super proactive about collaboration
- Adaptability and strong problem-solving skills using the proper escalation process
- Highly organized self-starter, motivated to learn and proactive in taking up complex projects that help drive product understanding and client growth strategy
- Ability to analyze data and identify insight with impeccable attention to detail
- Working experiences in FMCG/Beauty/F&B, and experiences with brand measurement solutions/studies is a plus
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.