Responsibilities
About the Team
The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific hybrid Business Development/Partner Manager role is pivotal to our strategy, with a focus on expanding our partnerships across EMEA with top regional partners. If you are energized by the idea of working with key platforms driving advertising innovation, this could be the perfect fit for you.
Responsibilities
- Work closely with regional XFN teams to understand needs and identify new partnerships which will accelerate advertising revenue growth for EMEA.
- Source and develop new strategic partnerships, ensuring they align with our monetization strategy and the specific needs of advertisers, and then manage the core business relationships with these partners, from initial contact, through the integration phase, and into long-term growth planning.
Want more jobs like this?
Get jobs in Dublin, Ireland delivered to your inbox every week.
- Lead complex integration projects with our partners, ensuring that both TikTok and our partners realize the full potential of our collaborations.
- Seek and implement opportunities to expand and refine existing solutions to meet the evolving needs of businesses and creators on TikTok.
- Represent TikTok with the utmost professionalism and ethical standards in all external meetings and negotiations.
- Collaborate on product development with strategic ad tech platforms, ensuring alignment with TikTok-specific challenges and objectives.
- Support GTM (Go-to-Market) strategies, co-marketing, and commercial activations. This includes iteratively improving value propositions and sales materials tailored to TikTok's contexts and supporting special activation programs.
- Foster relationships to promote TikTok sales narratives and best practices, empowering partners to advocate and scale TikTok ad solutions.
- Engage in solution-oriented partnerships, focusing on optimizing creative outputs, both through technological and service-based approaches.
- Facilitate performance-focused partnerships, prioritizing lower-funnel optimization and helping activate new performance features.
- Ensure continuous feedback integration from partners into TikTok's product development.
- Work closely with partners to understand and leverage optimization/reporting tools based on 1st/3rd party data.
Qualifications
Minimum Qualifications
- 5+ years in management consulting, channel sales, strategic partnerships, or business development at a technology company. Experience in online commerce and social advertising is a plus.
- Demonstrated experience working with platforms that drive lower-funnel campaigns, especially those with catalog-based and dynamic product ad capabilities.
- An understanding of social media and short-form video platforms and the related advertising ecosystem.
- Proficiency in driving growth projects in dynamic tech environments.
- Proven ability in complex third-party integrations, especially in the sectors mentioned.
Preferred Qualifications
- A strategic thinker who can both envision the big picture and execute the finer details.
- Effective presentation skills for varied audiences.
- Quantitative and analytical prowess.
- Experience in an international or diverse team environment.
- Ability to speak multiple languages a plus but not required.
- Deep understanding of the intricacies and challenges of the specific sectors mentioned.