Responsibilities
TikTok's SMB Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of operational expertise with a customer-centric mindset, who proactively drive the client's growth strategy, including upsells, renewals and campaign reactivations.
Responsibilities
1. Conduct deep research into product performance and client feedback to spot business opportunities.
2. Define the SMB go-to-market strategy for the platform sever-evolving ads products.
3. Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy.
4. Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions.
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5. Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions.
6. Manage growth at scale for a range of products in market; set goals, manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
7. Build robust processes, systems , tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.
8. Analyze and summarize product issues and pain points to recommend product enhancements.
Qualifications
Minimum Qualifications
1. BA/BS degree or above with 3-5+ years experience working within media industry with product marketing responsibilities.
2. Experience working with product teams and influencing the product roadmap with advertising products.
3. Experience in the ad tech or internet industry.
4. Knowledge and experience working in SMB marketing. Experience in market or industry research.
5. Experience driving end to end go-to-market planning and execution for advertising products.
6. Experience leveraging data to test hypotheses and drive business recommendations-Experience leading and delivering complex, cross-functional projects on fast-paced timelines.
7. A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
Preferred Qualifications
- Excellent communication, presentation and analytical skills.
- A commercial mindset with a history of delivering against stretch performance goals.
- Language proficiency in Japanese and English is a must, with additional fluency in Korean or another Southeast Asian language in order to communicate with local SMBs and in-market local teams is preferred.