APAC Product Marketing Manager(SMB Growth), TikTok - Japan
Responsibilities
TikTok's SMB Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of operational expertise with a customer-centric mindset, who proactively drive the client's growth strategy, including upsells, renewals and campaign reactivations.
Responsibilities
- Research product performance and client feedback to identify growth opportunities.
- Develop SMB go-to-market strategy for evolving ad products.
Collaborate with global cross-functional teams to execute strategy.
- Work with field teams and use data to identify issues and propose product/activation solutions.
- Localize regional product initiatives for SMBs, focusing on scalable, low-touch solutions.
- Drive product growth by setting goals, managing launches, and tracking performance with tech and ops teams.
- Improve efficiency through process optimization, tool development, and automation.
- Identify product gaps and recommend improvements based on analysis.
Qualifications
Minimum Qualifications
- BA/BS degree with 3-5+ years of experience in the media industry, focused on product marketing.
- Bilingual in Japanese and English (required); additional fluency in Korean or a Southeast Asian language is a plus.
- Hands-on experience in ad tech or internet industry, working with product teams and influencing ad product roadmaps.
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- Proven track record in SMB marketing and market/industry research.
- Strong go-to-market planning and execution experience for advertising products.
- Data-driven mindset with experience in hypothesis testing and forming business recommendations.
- Ability to lead complex, cross-functional projects under fast-paced timelines.
Preferred Qualifications
- Excellent communication, presentation and analytical skills.
- A commercial mindset with a history of delivering against stretch performance goals.
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.