Responsibilities
About the team:
TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. Our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using TikTok For Business Solutions, including TikTok Shop.
Responsibilities:
- Be a Consultant to clients and internal stakeholders as a TikTok Shop Subject Matter Expert, managing customer expectations and maintaining high engagement on the platform
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- Assess leads and current funnel for appropriate engagement track to mitigate churn and nurture activation potential. Prioritize tasks by urgency level and impact in alignment with Team Lead and overall team goals and needs
- Lead engagement activities end-to-end, including prospecting, outreach, developing project plans and timelines, troubleshooting issues, working with E-Commerce team AM's, and internal XFN's that add value for clients
- Drive revenue for TikTok by driving and facilitating the adoption of Shops Ads as a primary solution for clients looking to scale on TikTok Shop, working on the creation of media plans integrating Shop solutions with other TikTok advertising solutions. Help steer account growth and success via TikTok in both the pre-sale and post-sale process, with the TikTok Shop ecosystem as a primary focus
- Keep up to date with TikTok Shop product developments, market landscape, vertical movements and competitor activities to give clients and internal teams a holistic view of how to succeed with Shop Ads
- Stakeholder Management & Revenue Impact. Understand the scope of various cross functional teams and whom to approach for what purpose
- Pushing through foundational product adoption to succeed with Shop Ads
- Knowledge Sharing, sharing client/market/vertical learnings and knowledge across SMB Teams, and beyond where pertinent, through case studies or other ad hoc sharings
- Generating product and process insights and improvements to share with leadership and key cross functional partners
Qualifications
Minimum Qualifications
- 3+ years of experience in digital marketing or eCommerce
- Understanding of the overall advertising operations and a strong understanding of the market
- Proven track record of delivering against quantitative targets in sales, marketing, or client success roles within the region
- Ability to translate data into clear narratives, operational strategies, and recommendation
- Ability to manage adaptable and scalable processes.
- Proficient in Spanish & English, both written & verbal (due to the business requirement in-region)
Preferred Qualifications
- Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
- Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Strong implementation skills in adherence to structured programs