AVP, Institutional Marketing

AVP, Institutional Marketing
The Assistant Vice President, Institutional Marketing, is a member of the Americas Client Marketing team which works to develop and execute comprehensive marketing strategies supporting Nuveen's institutional distribution across the U.S., Canada and Latin America. The AVP, Americas Institutional Client Marketing will demonstrate an understanding of institutional investors with a focus on the insurance segment and be able to successfully work with a variety of stakeholders and subject matter experts to drive key marketing initiatives. The Americas Institutional Client Marketing team is part of the Global Institutional Marketing team which is responsible for the global acquisition, development and retention of institutional clients. This position will report to the MD, Head of Americas Institutional Client Marketing.

Key Responsibilities and Duties

• Help develop and execute the go-to-market plan for the Americas insurance segment with close global coordination and collaboration to ensure a holistic marketing approach for the segment
    o Help grow brand awareness and client engagement in segment. Include A/B testing to refine approach and drive results
    o Create content based on understanding of insurance segment needs and behaviors
    o Communicate results across internal stakeholder audiences
• Collaborate with and be a strong partner to marketing partners (demand generation, brand, design, content, events, digital and product) to bring best thinking to marketing initiatives and ensure proper alignment of resources
• Manage multiple projects at once and deliver on time and on budget
• Partner with demand generation and data analytics team to analyze campaign data vs KPIs
• Partner with marketing colleagues to ensure thematic and product content is relevant and appropriate for insurance efforts

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

FINRA Registrations

• SRC Indicator: NRF

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
8IC

Required Qualifications:

• Five plus years of related financial services institutional marketing experience

Preferred Qualifications:

• BA/BS in marketing or related field
• Knowledge of the insurance client segment
• Team player with strong collaboration skills.
• Ability to think globally and execute regionally
• Track record of executing marketing initiatives with measured results
• Ability to excel in a fast-paced, rapidly changing, deadline driven environment
• Test and learn mindset and desire to innovate to drive results
• Ability to build relationships and influence across a large, matrixed organization

Potential Salary: $122,500.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

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Read more about the Equal Opportunity Law here.

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