Partnerships Marketing Manager

Join the future of news

We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

We are seeking a Partnerships Marketing Manager to plan, launch, and optimize cross-platform customer acquisition programs that meet and exceed KPI targets for internal and external clients. As an individual contributor working closely with Sales, Marketing, and Operations, this role owns end-to-end campaign performance-from pre-sale strategy through in-flight optimization and post-campaign reporting-for a portfolio of performance-focused regional advertisers, white glove clients, and related enterprise initiatives. The Manager also serves as a subject matter expert and plays a key role in cross-functional projects and pilot programs.

• Build and launch scalable, full-funnel performance campaigns across Washington Post and off-site channels including search, social, programmatic, and email. Manage similarly complex programs across advertising and print operations.
• Own in-platform programmatic trading: execute buys in leading DSPs (e.g., DV360, The Trade Desk), negotiate deal IDs, set up flights and creative tags, manage pacing, and troubleshoot delivery issues to ensure brand-safe, cost-efficient scale.
• Optimize daily against client KPIs by adjusting creative, bidding strategies, audience segments, and budget allocations to maximize return on ad spend (ROAS).
• Forecast and report on campaign performance: deliver pacing updates, projections, and wrap-up analyses to clients and internal stakeholders; translate insights into actionable recommendations.
• Serve as a subject matter expert on performance marketing in cross-functional projects and new product pilots; advise Sales and Marketing on digital best practices as needed.
• Ensure campaign governance: maintain compliance with brand safety, data privacy, and quality standards.

• 5-10 years of hands-on experience in digital or performance marketing; agency background a plus.
• Deep working knowledge of programmatic buying (DSP/SSP), direct IO execution, and multi-channel attribution.
• Advanced proficiency with campaign and BI tools such as DCM/CM360, DFP/GAM, Looker, GA4, Tableau, or similar platforms.
• Strong analytical and problem-solving skills; able to work with incomplete data sets and translate findings into clear actions.
• Demonstrated organizational discipline across program management, billing, budgeting, and related workflows.
• Proven communicator and presenter in client-facing settings; skilled at translating technical details for non-technical audiences.
• Excellent project management skills; capable of managing multiple campaigns under tight deadlines with accuracy and attention to detail.
• Familiarity with The Washington Post's advertising products and newsroom/print operations.
• MBA or related advanced degree.
• Formal presentation or public speaking experience.

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs