Job Description
Job Description: Marketing Specialist
Position Summary:
The Marketing Specialist role will handle top-of-the funnel leads and is responsible for qualifying those leads. The Specialist will also enrich CRM data, process program applications, and communicate relevant information to our Commercial Team. Strong communication skills and a customer-centric attitude are required to be successful in this position.
As part of the Thermo Fisher Scientific team, you'll join colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner, and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
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Key Responsibilities:
- Qualify and route leads to Sales Team members. Research accounts when needed to identify the appropriate account mapping via inbound and outbound prospecting
- Apply Salesforce.com to track activity and update lead, account, and opportunity information accurately and effectively
- Enrich contacts for business solution leads, such as grant funding
- Improve CRM data for various Marketing initiatives
- Understand and communicate the value of doing business with Thermo Fisher Scientific
- Communicate pertinent information with Sales account owner and intake feedback on qualification process
- First point of contact for new business opportunities, primarily through email
- Manage new contact creation and updates to existing contacts within CRM system
Minimum Requirements/Qualifications:
- Eager to engage with customers to capture information to pass to the sales team
- Outstanding verbal and written communication skills
- Proven ability to work independently
- Bachelor's Degree in Marketing or Business-related field
- 1-3 years in lead qualification experience
- Experience using Salesforce.com CRM
- Ability to work independently and as a member of a cross-functional team
- Willingness to learn, be mentored, and improve
- Desire to contribute to and improve on existing process
Non-Negotiable Hiring Criteria:
- Bachelor's Degree in Marketing or Business-related field
- 1-3 years in lead qualification experience
- Experience using Salesforce.com CRM
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.