What is The Muse?
The Muse helps hundreds of the world’s most admired companies attract, hire and grow exceptional talent with its candidate-first talent attraction platform and expertise in diverse and hard-to-attract candidates. In the new world we now live in, companies engage passive and active candidates through their digital footprint - yet few take the time to deeply explain their business, culture, and roles in an engaging and scalable way. The Muse unifies talent acquisition, employer branding and recruitment marketing to help you amplify your talent brand and attract right-fit candidates. Job seekers rely on The Muse for original career advice from prominent experts, access to the best coaches, and a behind-the-scenes look at job opportunities. 75 of the Fortune 500 trust The Muse as their platform for managing recruitment.
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Founded in 2011, we were named one of Fast Company’s 50 Most Innovative Companies in the World. We have a highly-diverse user base of millions of Millennial & Gen Z jobseekers who we help connect with companies as wide-ranging as Apple, Nike and the FBI. We’ve raised over $58M in venture and PE funding.
In 2022, The Muse acquired Fairygodboss, the largest online career community for women, and operates the two brands as a single organization: The Muse Group.
About the Role
Reporting to the Chief Revenue Officer, the Senior Demand Generation Specialist drives B2B customer acquisition for The Muse Group. This role will develop and secure new and upsell revenue by communicating the value of The Muse and Fairygodboss at scale through lead generation, including outbound email campaigns, events, social media, and other channels as needed. This position requires the ability to thrive in a dynamic, fast-paced environment while demonstrating strong judgment, curiosity, and adaptability. The Sr. Demand Generation Specialist will collaborate with various business teams, including product management, new business sales, account management and content on acquisition strategy and directly contribute to company growth.
Specific Responsibilities
-Research, strategize, and build lead generation campaigns B2B growth
-Create high-performing, repeatable programs that blend traditional and innovative marketing strategies to deliver measurable results
-Activate The Muse Group's social media channels to engage with prospective buyers through both organic and paid social content and campaigns
-Manage prospect, lead, and customer data inside the marketing database (Hubspot)
-Serve as an internal expert on key trends and behavioral activity that impact customer acquisitionCollaborate across various departments on acquisition strategy
-Analyze campaign performance concerning leading indicators (CTR, CPL, etc.) and lagging indicators (SQLs, Closed Won) with a focus on revenue growth and ROI
-Analyze past campaign performance and identify new opportunities to improve existing marketing efforts
-Contribute to weekly, bi-weekly, and monthly reports to demonstrate campaign success
-Collaborate with the Sales and account management team to ensure overall success in new customer acquisition and increased net retention revenue
-Manage outsourced vendors for various lead-generation partnerships
-Manage marketing tech platforms Hubspot, Wordpress, Gong, and ZoomInfo
Required Qualifications
-Bachelor’s degree
-3+ years of agency or in-house Marketing experience
-Strong time management and organizational skills with the ability to prioritize to meet deadlines
Preferred Qualifications
-Previous experience in HR TechExperience using and/or administrating Hubspot, WordPress and Salesforce.
-Experience using SalesforceExperience using LinkedIn Campaign Manager
-Working knowledge of Google Analytics