VP, Demand Generation and Marketing Operations

Get to Know Us:

It's fun to work in a company where people truly believe in what they're doing!

At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

• Strategy Development: Work with brand team and regional marketing organizations to develop and execute a comprehensive demand generation strategy aligned with business goals and market dynamics. Continuously evaluate and refine strategies to optimize performance, pipeline, and ROI.
• Team Leadership: Lead, mentor, and inspire a high-performing pipeline generation team, fostering a culture of innovation, collaboration, and excellence. Provide guidance and support to enable team members to achieve their full potential. Experience in recruiting and hiring is essential at this level.
• Campaign Execution and Measurement: Work with the brand team to execute, and optimize multi-channel demand generation campaigns across ABM, digital, offline, and event channels. Leverage a data-driven approach to effectively target key accounts, personas, and segments. Drive measurement of all campaigns and marketing tactics.
• Lead Generation and Nurturing: Drive the creation and execution of lead generation programs to attract, engage, and convert prospects into qualified leads and opportunities. Develop lead nurturing strategies to accelerate prospects through the sales funnel. Also create and measure programs designed to improve sales within customer base and reduce churn.
• Marketing Technology and Operations: Oversee the selection, implementation, and optimization of marketing technology stack to support demand generation efforts. Partner with the marketing operations team to ensure accurate tracking, measurement, and reporting of campaign performance.
• Cross-Functional Collaboration: Collaborate closely with sales, marketing, solutions, and other stakeholders to align demand generation efforts with overall go-to-market strategy. Build strong relationships and foster alignment to drive collective success.
• Performance Measurement and Reporting: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of pipeline generation initiatives. Provide regular reporting and analysis to stakeholders, identifying insights and opportunities for improvement.
• Budget Management: Effectively manage the demand generation budget, allocating resources to high-impact initiatives and optimizing spending to achieve desired outcomes.

• Proven track record of success in demand generation leadership roles within B2B technology or SaaS companies.
• Deep understanding of demand generation strategies, tactics, and best practices with experience in Account-Based Marketing (ABM).
• Strong leadership and people management skills, with a demonstrated ability to build, develop, and motivate high-performing teams.
• Strategic thinker with excellent analytical skills and the ability to translate data insights into actionable strategies and initiatives.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across functions and influence stakeholders at all levels.
• Results-driven mindset with a focus on continuous improvement and achieving measurable business outcomes.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Possesses excellent written and verbal communication skills.

• Related degree.
• Experience training and managing people.
• Experience in content writing and trade show management.
• Experience using Tableau, Marketo, On24, Cvent, 6Sense, Salesforce, Wrike, Outreach, Sales Navigator, LinkedIn, Social Advocacy, and Direct Mail platforms i.e. Sendosa or Reachdesk (or similar solutions).

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.